High Five: Building a Powerful Human Connection

Models in fashion photos usually look nihilistic or sad. This ad makes a smart and very effective use of this topic in the context of the London Fashion Week. But what we love most about this campaign is just what MRM's CCO said: “The healthcare category doesn’t have to look like healthcare”, opening the path in making healthcare communication less dull and predictable is the real creative effort.

After BA's 'A British Original' OOH campaign, it is difficult to maintain the same level of creativity. But Uncommon Creative Studio did it again with 'Take Your Holidays Seriously'. Deep insights wonderfully expressed, and who hasn't desired to have the courage to write these OOO mails?

Democracy has arrived to ideas, and some of the best don't come only from agencies anymore. This is a brilliant example. This is not a campaign made by an agency. This is a campaign made by one single man - Carlos San Juan. A 79-year-old retired man in Spain that gathered 600,000 supporters asking the Spanish Banks for a more human treatment to old people that feel excluded with digitisation. With only one phrase: “I am old, not stupid”, he earned the attention and empathy of the entire nation and even the personal attention of the Spanish Minister of Economy that talked with him in front of the media (58’’ in the video).

In Spanish ads, films and TV shows, it seems that young people live in huge penthouses, drive expensive cars and party all day, although their real life is quite the opposite. Statistics show how the youngest generations have precarious jobs and less expectations. We love it when ads like this one of Rosebud agency's look straight to reality and open discussion about what's important. 

We live politically correct times, and this limits our sense of humour. So attracting the late-night 'tipsy' customers with their own language is a fearless decision by the agency, and an honest recognition of McDonald's' consumer habits. Bravo for DDB New Zealand!