Africa
Mon, 15 Feb 2021 12:24:55 GMT
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High Five: Brazil
Felipe Cury, ECD at Agencia Africa shares an upbeat and emotional selection of Brazilian work that sees trucks turned into 'Responsible Billboards', a cathartic Facebook spot and a gleefully silly Doritos ad
When it comes to picking out some of his favourite Brazilian work, Feliipe Cury has curated a selection that's bursting with joy and playfulness. It's been a tough year in Brazil as it has in every market, but the ECD at Agencia Africa shows that brands and agencies are harnessing the power of positivity...
AMBEV - 'Responsible Billboards'
Agency: Africa
Responsible Billboards has that special combination of simple yet smart ideas that become big impactful ideas. This is the case here. A visual and innovative solution to a topic that was tackled many times, but never in such a clever way.
Facebook - 'Coming Out'
Agency: Wieden+Kennedy São Paulo
Facebook's 'Coming Out' is a beautiful and sensible piece of work. But keeping the amazing craft aside, for me, the magic here happens on the brand level, how it connects to the brand’s core message, which is 'Come Together', and shows the power of transformation that the brand’s purpose has on people’s life.
Doritos - 'Wasabi'
Agency: AlmapBBDO
One of my favourite TV spots. Advertising a product on Brazilian TV with a Japanese spot!? Really!? Yep. The fact that it works and is a success shows the power of iconic brand elements. You only understand two words of the entire commercial: Doritos and wasabi. And this is all that is needed. The great craft of the Japanese style art direction wraps this great piece of work.
Coca-Cola - 'Alphabet'
Agency: Wunderman Thompson Brazil
Following its global concept 'Open Happiness', Coca-Cola brings the product to the centre of the idea as a tool to help people open up and share optimistic messages for 2021. A great piece of craft that becomes a playful subject and generates a lot of spontaneous and real content material for the brand.
Burger King - 'Christmas in July'
Agency: DAVID
Burger King hits it again. Understanding the need of a heartwarming hand when people felt hopeless during the pandemic, they announced an early Christmas...in July...so that everyone could also express their desire of 'fast-forwarding' the hard times and have reasons to believe in better days.
