High Five: Argentina
Red One is a restless agency looking for Effies with ideas for customers who want less of the same, and for brands looking for followers and not consumers, so that the results reward the team before the festivals. The agency finds that transcending is not a challenge, but an invitation of conceptual madness and passionate intelligence. Here, partner and founder at Red One Argentina, David Bamballi, shares his five top Argentinian picks from the last few months...
ITAÚ Bank - 'Pensions Delivery'
Agency: Grey Argentina
Ideas can never be decontextualised. If in normal times, banks are far from their users, what excellent opportunity to vindicate themselves in full quarantine? That was what Grey Argentina sniffed at, with an idea that did not remain 'in case', but one that managed to transcend reality.
Fernet-Branca - 'Return Will Be Unique'
Agency: Lado C
When a product is social and cannot be consumed with friends, what better way than to dedicate a hymn to it like the tango 'Volver' with lyrics changed to the context that touched us all. It's a great find from Lado C agency, honouring its consumers with the desire to 'return' to being all happy.
KFC – 'Noisy Chicken'
Agency: Geometry Argentina
The power of graphics is to convey sensations in silence, with no other effect than the attention paid to the benefit of the product. Simple ideas that only transmit power of synthesis; that's what I see in the KFC graphics - a genius piece from the Geometry Argentina team.
VW Amarok - 'Loaded Comments'
Agency: Geometry Argentina
The worst thing that can happen to a customer is that their flagship product is treated as 'dumb'. Very cleverly, the people of Geometry 'took over' the problem and broke popular myths, proving to the people themselves with a 'stress test' that their jokes about the VW Amarok pickup were lighter than it can carry.
LVPD Presentation
Agency: Red One
A challenge came to us as a creative agency that made us break even our own personal paradigms. And we said yes, after frontline agencies had said no. It was a campaign against abortion, which for many was a bad word even just thinking about it. And so LVPD was born, a non-governmental movement that brings together 500 social groups that work on everything related to helping women with an unexpected pregnancy. It was a very deep work and without judging any decision that was made, that was the real challenge. The best thing was not only its internal repercussion, but also that all those who had a different opinion were not its detractors. In other words, we achieved the primary objective: LVPD was an inclusive project.
