High Five: Alex Tait Illustrates
As an illustrator, I always get excited when I see how the medium can work within the creative industry. Here are a few examples of how it can add humour, warmth and a whole lot of fun...
Curiosity Collective - 'Curiosity: A Poem'
Agency: Curiosity Collective
Director: Kirsten Murray
Animation: Castro & Friends
Everything about this is charming and sophisticated. It uses simple colour palettes along with beautifully drawn characters and the visuals pair perfectly with the sentiment of the poem being read throughout.
Aston Manor - 'Straight Outta Crumpton'
Agency: McCann UK
This one is just good fun. Who doesn’t love a little bit of a pun, especially when paired with such a nice animation style? 'Straight Outta Crumpton' is a far cry from the usual cider ads you get.
Nike - 'Dynamo Go and Play Pack' Collection
Production: Blinkink
Directors: Butt Studio
Post: Caffeine Post
This ad feels like its pepped up on sugar. Everything is bouncing, the animations feel like you want to squeeze them and the typography is excellent. It feels like a great reflection of the clothing being advertised.
Casper - 'Perfect For...'
Production: Red Antler
Animation: BUCK
These adverts are so beautifully drawn and whimsical. I’ve been a fan of Tomi’s work for a while and seeing it animated elevates it to a new level. I love the Bob Ross painting in bed.
Marmite - 'Summer of Love Not Hate'
Agency: adam&eveDDB
Production: Big Active
I remember seeing this one a while ago and felt like I was back watching Nickelodeon in the '90s. It’s great to see something use such a bullish approach to selling a product. The love / hate play is excellent and the whole thing is a fun trip.
