In light of the recently celebrated Earth Day, founders and ECDs of Activista, Paco Conde and Beto Fernandez, focus on five innovative projects that each act as a driving force for environmental change
Last year, the IPCC report concluded unequivocally that it is human behaviour warming the atmosphere, 1.1°C from the start of the industrial age. But you already know this, because you can see it now. Extreme fires from Australia, California to Greece. Droughts and famine in South Sudan, Yemen and Madagascar. Extreme weather-related floods in China and Germany. The IPCC report goes on to say we have a very short window to prevent a rise of 1.5°C or even 2°C, after which we can expect more...more heat waves, more massive storms, more coastal flooding, drought, climate refugees, death. To do this, the world has to change - the way we consume, eat, farm, move, manufacture - if we want to move toward net-zero emissions of greenhouse gases. The five ideas we’ve picked use creativity, technology, science or entertainment to provoke change. The clock is ticking. Our planet needs our ideas. Let’s keep working...
Google Earth - 'Timelapse'
Agency & Production: In-house at Google
Real time-lapse imagery from Google Earth shows how our planet has changed since 1984 due to the impact of climate change and human activity. It's a perfect use of data to convince even deniers that climate change is a reality.
Netflix - 'Don’t Look Up'
Agency & Production: In-house at Netflix
'Don’t Look Up' is a climate change campaign in the form of a Hollywood blockbuster featuring big stars. The script is funny, smart and sharp, but the message is powerful and simple to understand for everyone. It’s great news to see platforms like Netflix producing these kinds of movies. If we want people to take action on climate change, we need to make it mainstream - and entertainment is a key role to achieve it.
Air Protein - 'Meatless Meat'
Agency: In-house at Air Protein
A California startup founded by physicist Lisa Dyson is doing its part to cut down on greenhouse gas emissions by creating a new kind of 'meat' that's made from air. This meat made with air-based protein is produced without the traditional land, water and weather requirements. This marks the first time in history that air-based meat has actually been created. By transforming elements of the air we breathe into protein, it will revolutionise how we approach food production in the future. The process to create this new form of protein uses elements found in the air and is combined with water and mineral nutrients. It uses renewable energy and a probiotic production process to convert the elements into a nutrient-rich protein with the same amino acid profile as an animal protein and packed with crucial B vitamins, which are often deficient in a vegan diet. Starting out with cultures, then feeding it elements of the air that grows, and then drying to gain a protein rich flour. The flour is processed to mimic chicken, seafood or beef.
Edina Energy - 'Waterlight'
Agency: Wunderman Thompson Colombia
Electricity provides economic opportunity and quality of life. Without it, fishermen can’t fish at night, kids must do their homework by candlelight and mobile phones can’t be charged. Wunderman Thompson Colombia and renewable energy startup Edina collaborated on Waterlight, a revolutionary device that can transform half a litre of saltwater into an incredible 45 days of light. Edina and Wunderman Thompson Colombia worked with the Wayúu people, whose access to electricity is limited but who are surrounded by the most powerful battery in the world - the sea. With Waterlight, the Wayúu can transform the abundant natural resource into a safe, sustainable way to power their lives, from night fishing to charging mobile phones, without the need to travel for miles.
UNDP - 'Don’t Choose Extinction'
Production & Post: Framestore
Music: String & Tins
Governments spend $423 billion annually to subsidise fossil fuels. Getting rid of those subsidies is the most urgent action we must take to have a real impact on the climate emergency. The issue is that most people have no idea or never heard about these subsidies. Furthermore, fossil fuel subsidies were not even on the COP26 agenda. Released a few days ahead COP26, 'Don’t Choose Extinction' helped to change COP26 agenda, putting phasing out fossil fuel subsidies on the negotiation table.