High Five: A Closer Look at Our Connection with Culture

Anything that happens in the football world also happens in FIFA: players, moves, uniforms, boots. So there is no better way to introduce Ted Lasso (a series about a football coach) into the culture than bringing him to the game. 

Ford Trucks symbolises masculinity in many cultures, but ironically, these vehicles have a lot of technology created by women. So launching a 'Men's Only Edition' on International Women's Day was a great way of showing how wrong and outdated these sexist beliefs are. 

Socialising has always happened inside bars around the world, but things have changed, and right now, all these moments are also happening in games. In spite of the 'lonely gamer' stereotype, they are as social as any other group of friends - maybe even more so. So, Heineken decided to break the gamer stereotype with a 360º campaign to prove that 'not all nights out are out'.

On April Fools Day, it's usual for brands to make pranks. However, Burger King decided to go in the opposite direction to show how important the truth is nowadays. So they decided to destroy an old myth about their worst enemy. In Brazil, most people think McDonald's burgers have worm meat (don't ask me how it begins...), so they used their media to destroy this fake news. It was so simple and powerful. 

Anyone used to cooking pasta knows it continues to cook even after you turn off the stove, and you could lose the ideal point of the mass after taking it out of the fire. So, Barilla used this cooking knowledge to create passive cooking - an alternative way of cooking pasta that reduces CO₂ emissions by up to 80%, compared to the traditional method.