Hidden Kitchens Brand MUNCHER Selects VMLY&R Colombia as Creative Agency

VMLY&R Colombia has been chosen by MUNCHER as its lead creative agency.

The company, focused on the hidden kitchens market in the Latin-American region, has chosen VMLY&R Colombia as its strategic ally for its brand positioning. The agency's objective is to connect creativity, culture, and technology on the development of ideas that impact and accelerate the value of MUNCHER and its brands.  

This new alliance will employ the brand experience, strategy and UX capabilities of VMLY&R Colombia to contribute to the fulfilment of the business objectives of this new client: To become the most important food-tech start-up in Latin-America. 

MUNCHER, which began as a Colombian start-up in response to the transformations in the restaurant industry in the pandemic, now has operations in Colombia, Mexico, Peru and Brazil. With a presence in 11 cities, in 43 locations, and more than 400 hidden kitchens, it seeks, hand in hand with VMLY&R Colombia, to achieve its brand objectives and enhance its reach in the region.