'Hi Hey Hello' Samsung Galaxy S4 Launch

Samsung went big for the launch of its Galaxy S4 phone, showing off the device’s menagerie of cool tech features with a 5:00 musical short film. VFX pros a52 handled all 2D and 3D effects on the upbeat boy-meets-girl story, collaborating with HSI Director Joseph Kahn and the creatives at Leo Burnett. “Hi Hey Hello” follows a head-over-heels college student across UCLA’s campus and late-night frat houses in pursuit of his dream girl – a quest abetted by the young man’s ever-present Galaxy S4.

Credits

Client: Samsung
Title: “Hi Hey Hello”
Release Date: 5/20/13

Agency: Leo Burnett USA
Executive Creative Director: Shannon McGlothin
Global Creative Directors: Adam Kennedy, Brandon Rochon
Producer: Keith Jamerson
Executive Producer: Jen Dennis
Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Assistant Account Executive: Tom Jump Jr.

Production Company: HSI
Director:  Joseph Kahn
Director of Photography:  Chris Probst
Live Action Producer:  Richard Weager
Production Designer: Charles Infante

VFX Studio: a52
2D Lead:  Andy Rafael Barrios
2D VFX Artists:  Cameron Coombs, Enid Dalkoff, Jesse Monsour, Bruno Parenti, Matt Sousa
CG Supervisor: Kirk Shintani
3D Artists: Joe Chiechi
Colorist: Paul Yacono
Roto Artists: Cathy Shaw, Robert Shaw, Tiffany German
Producer: Michelle Machado
Executive Producer: Megan Meloth, Jennifer Sofio Hall

Editorial Company: Rock Paper Scissors
Editor: Chancler Haynes
Assistant Editor: Dustin LaForce
Producer: Esther Gonzalez
Executive Producer: CL Weaver

Composer: The Chicharones
Final Mix: Eleven