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'Hi Hey Hello' Samsung Galaxy S4 Launch


Leo Burnett, HSI and a52 create romance-filled music video

'Hi Hey Hello' Samsung Galaxy S4 Launch

Samsung went big for the launch of its Galaxy S4 phone, showing off the device’s menagerie of cool tech features with a 5:00 musical short film. VFX pros a52 handled all 2D and 3D effects on the upbeat boy-meets-girl story, collaborating with HSI Director Joseph Kahn and the creatives at Leo Burnett. “Hi Hey Hello” follows a head-over-heels college student across UCLA’s campus and late-night frat houses in pursuit of his dream girl – a quest abetted by the young man’s ever-present Galaxy S4.





Client: Samsung
Title: “Hi Hey Hello”
Release Date: 5/20/13

Agency: Leo Burnett USA
Executive Creative Director: Shannon McGlothin
Global Creative Directors: Adam Kennedy, Brandon Rochon
Producer: Keith Jamerson
Executive Producer: Jen Dennis
Account Director: Radim Svoboda
Account Director: Benjamin Haynes
Assistant Account Executive: Tom Jump Jr.

Production Company: HSI
Director:  Joseph Kahn
Director of Photography:  Chris Probst
Live Action Producer:  Richard Weager
Production Designer: Charles Infante

VFX Studio: a52
2D Lead:  Andy Rafael Barrios
2D VFX Artists:  Cameron Coombs, Enid Dalkoff, Jesse Monsour, Bruno Parenti, Matt Sousa
CG Supervisor: Kirk Shintani
3D Artists: Joe Chiechi
Colorist: Paul Yacono
Roto Artists: Cathy Shaw, Robert Shaw, Tiffany German
Producer: Michelle Machado
Executive Producer: Megan Meloth, Jennifer Sofio Hall

Editorial Company: Rock Paper Scissors
Editor: Chancler Haynes
Assistant Editor: Dustin LaForce
Producer: Esther Gonzalez
Executive Producer: CL Weaver

Composer: The Chicharones
Final Mix: Eleven

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Genres: Dialogue, People

Categories: Utilities, Mobile phones

Leo Burnett Worldwide, Tue, 02 Jul 2013 08:52:44 GMT