Volvic, a Danone Waters UK & Ireland brand, has appointed London based human brands agency, HeyHuman, to be responsible for creating, leading and helping implement a multi-media brand activation campaign for 2015.
The campaign, launching in Spring 2015, will involve a core sales driving promotion alongside a broader brand campaign that is aiming to bring the forthcoming brand positioning to life. The brand campaign will be activated via experiential, social, in-store and an array of supporting media channels, as well as further reinventing and strengthening Volvic’s involvement in the UK edition of Tough Mudder, the outdoor endurance sport competition.
Alex Young, MD at HeyHuman, commented: ‘We are extremely proud and really thrilled to be appointed the agency of choice for Volvic. This partnership is the beginning of a really exciting journey for the brand and we are keen to make the Volvic brand promise resonate to an even greater degree with consumers, through some really strong work.’view more - Hires, Wins & Business
Categories: Water, Soft Drinkslbbonline.com, Wed, 26 Nov 2014 10:25:29 GMT