Today, Purity Brewing Company has appointed HeyHuman to partner with them to work on their brand strategy and integrated communications. The agency has been successful in the pitch due to its understanding of the brand and business and a shared vision for its future.
Purity is a craft brewer which prides itself on an emphasis on quality and responsible values. In fact, the company was named Sustainable Manufacturer of the Year in 2015.
Purity has tasked HeyHuman, an agency that specialises in connecting with people through understanding relationships, behaviors and brains, to further establish Purity as a ‘beer for the people.’ HeyHuman’s passion for developing ‘Human Brands’ makes it a great fit for Purity.
Paul Halsey, Managing Director and Founder of Purity, said: “During this next phase of growth for Purity, we’re especially passionate about bringing a quirky confidence to our positioning. We’ve built our success and decisions on doing what feels right and HeyHuman has shown their ability to weave this element throughout our platform and our story.”
HeyHuman will work on strategy and concept development, creative execution, social media, experiential and customer marketing support for Purity. Through this partnership, Purity hopes to push past the stereotypical boundaries of craft beer, owning the middle ground as a ‘levelheaded’ beer with an appeal for both craft appreciators and general beer drinkers alike.
Neil Davidson, Managing Director at HeyHuman, added: “We were inspired by Purity’s story, values and passion, so the fit between Purity and HeyHuman was a natural one. We believe in bringing a human touch to brand stories, and that’s exactly how we plan to work with Purity.”view more - Hires, Wins & Business