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HeyHuman & Sony #GoTheDistance with a Race Against Battery Life

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Physical stamina meets phone stamina in first of a series of spots

HeyHuman & Sony #GoTheDistance with a Race Against Battery Life

Sony has just launched a new campaign for the Xperia Z3 series phone.

The campaign, featuring the Brownlee Brothers, is created by London- based creative agency HeyHuman and has just gone live on social media. 

In this campaign Physical stamina meets phone stamina, as the Brownlee Brothers take on the Xperia Z3 from Sony. The boys got on over 2 days as they see how much is possible on a single battery charge, in an endurance test like no other.



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Client

Advertiser: Sony

Brand: Xperia Z3

Creative Agency

Creative Agency: HeyHuman

Genres: Action, Scenic

Categories: Phones, Consumer Electronics

lbbonline.com, Wed, 29 Oct 2014 14:37:25 GMT