Wed, 17 Jun 2020 10:05:32 GMT
HEROES, a charity founded by NHS workers that has raised more than £1 million since the onset of the Covid-19 pandemic, has appointed brand strategy and communications agency Bold White Space to an extensive brief.
The charity, which exists to support the welfare and wellbeing of those fighting to keep us healthy and safe during the Covid-19 crisis and beyond, has tasked the agency with raising awareness among NHS staff and continuing its public and corporate fundraising drive.
The Bold White Space team will be led by co-founder and managing director, Mike, Robb, providing strategy, creative, PR, social and wider marketing support to HEROES, reporting to Co-CEO Dr Dilsan Yilmaz.
HEROES delivers wide-ranging support covering the physical, mental and day-to-day needs of all NHS staff, from doctors and nurses to cleaners and porters. Since being set up in March 2020, the charity has supported nearly 100,000 individual NHS staff and created a £350,000 fund to deliver PPE.
Dr Dilsan Yilmaz, co-CEO of HEROES, said: “We are incredibly proud of the progress we have made in just a few months and we want to build on that momentum to continue delivering support to front-line NHS staff. Bold White Space will take our campaigning up a gear, increasing awareness among NHS colleagues that we are there to support them, while ensuring the general public know we need their help. We have ambitious plans in the months ahead and are excited at what we can achieve together.”
Mike Robb, co-founder and managing director at Bold White Space, said: “There are few better causes right now than HEROES, supporting the men and women who are putting their own lives on the line to protect each and every one of us. There has never been such an acute need for an organisation like HEROES to fight for the NHS, during the Covid-19 crisis and beyond, and I look forward to supporting them every step of the way.”
HEROES continues to raise funds to protect our key workers – individuals or corporates can find out more at www.helpthemhelpus.co.uk.
Bold White Space launched in May and brings together advertising, marketing and PR. It was founded by Mike Robb, former ENGINE I MHP managing director, and Nick Ford-Young, former managing director of brand strategy and content agency Studio Black Tomato. The agency brings a wealth of advertising, marketing and PR expertise in its established senior team to its work with clients.
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Categories: Medical Associations, Healthcare and WellnessBoldspace, Wed, 17 Jun 2020 10:05:32 GMT