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Hermès Heads to Home with Campaign from Birth Luxury Department

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New Birth LX department will be dedicated to luxury and beauty brands

Hermès Heads to Home with Campaign from Birth Luxury Department

Six years after it was founded, Birth, has consolidated its vision and approach as a leading creative production house in Paris and London. 

The Birth method has found a particular resonance in the dialogue with luxury and beauty brands by privileging a healthy, enthusiastic connection between artists, photographers and directors with diverse backgrounds and creative teams in search of new collaborations.

Birth LX is the production house's new department dedicated to luxury and beauty brands and which will be managed by a team of five people, with producer Yohan Ungar at the helm.

To officially launch this luxury department, Birth created a campaign for Hermès, released internationally on September 29th, with the unique vision of Christopher Anderson.

Christopher, in collaboration with Publicis & Nous creative director Fabien Mouillard, took the collection to a new level with this hypnotic film. Here, the objects enchant us, nourish our dreams and emotions, with added soul.

This project, which was shot this past June in some of the most exceptional sites of the French region of Brittany, is a testament to Hermès’s confidence in Birth and the new department’s 'made in France' savoir-faire.

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Production

PRODUCTION: BIRTH

Producer: Yohan UNGAR

CEO and founder: Hugo LEGRAND-NATHAN

Line producer: Erwan COLLAS

Production Coordinator: Elina ROUXEL

DIRECTING

Director: Christopher ANDERSON

DOP: Daniel BOUQUET

Client

CLIENT: Hermès

Client: Chantal AGOSTINI

Client: Vincent VIARD

Agency

AGENCY: PUBLICIS ET Nous

Creative Director: Fabien MOUILLARD

Artistic Director: Sébastien MASSE

Producer of the agency: Hélène GASPARINI

Account: Florian GARES

Head of Communication: Charlotte David

POST PRODUCTION

Editor: Alice Moine

Post Home: Company

Post Producer: Mirza Morgan

Birth UK, Thu, 01 Oct 2020 15:29:09 GMT