Thu, 01 Oct 2020 15:29:09 GMT
Six years after it was founded, Birth, has consolidated its vision and approach as a leading creative production house in Paris and London.
The Birth method has found a particular resonance in the dialogue with luxury and beauty brands by privileging a healthy, enthusiastic connection between artists, photographers and directors with diverse backgrounds and creative teams in search of new collaborations.
Birth LX is the production house's new department dedicated to luxury and beauty brands and which will be managed by a team of five people, with producer Yohan Ungar at the helm.
To officially launch this luxury department, Birth created a campaign for Hermès, released internationally on September 29th, with the unique vision of Christopher Anderson.
Christopher, in collaboration with Publicis & Nous creative director Fabien Mouillard, took the collection to a new level with this hypnotic film. Here, the objects enchant us, nourish our dreams and emotions, with added soul.
This project, which was shot this past June in some of the most exceptional sites of the French region of Brittany, is a testament to Hermès’s confidence in Birth and the new department’s 'made in France' savoir-faire.