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Here's What Bucks Music Has Been Up To in 2021

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The group offers up a snapshot of some of their best work of the year so far

Here's What Bucks Music Has Been Up To in 2021

It’s been non-stop since the turn of the new year at Bucks, so here’s a snapshot of some of the exciting stuff the team has been working on.


‘Step On’ – Happy Mondays – Barclays Moneyverse – Money Mentors

‘Step On’ by Happy Mondays, the fun, upbeat cover of '70s gem ‘He’s Gonna Step On You Again’ by John Kongos, creates the perfect soundtrack to the new Barclays Moneyverse advert. The ad features a new re-record of the iconic track, creating the dream-like atmosphere within the Moneyverse itself, a universe in which help and guidance with financial goals leads the path to your dreams. The classic rendition of the song outside of the Moneyverse lands us back in reality, leaving a positive and upbeat feeling, with the chaotic universe of finances securely navigated, organised and behind us.

Brand: Barclays

Agency: BBH

Re-Record: Siren

Track: Step On

Artist: Happy Mondays

Writers: John Kongos and Chris Demetriou


‘Ante Up’ – M.O.P. – KFC Big Deals

KFC have used the hip-hop classic Ante Up to inject some swagger and even more spice to their latest KFC Value 2.0 commercial. Ante Up was written by Jamal Grinnage/Eric Murry/Darryl Pittman and originally released in 2000. The Colonel knows both his chicken & hip-hop!

Brand: KFC

Agency: Theodore

Track: Ante Up

Artist: M.O.P.

Writers: Jamal Grinnage, Eric Murry and Darryl Pittman


‘Wrestling With Elephants’ – Safari Youth – New Balance 'Impatience is a virtue'

New Balance have used the fun and upbeat 'Wrestling With Elephants' by Safari Youth in their recent worldwide 'Impatience is a virtue' campaign, featuring Jaden Smith. The track, written by Jonty Howard and Joe Murphy, was released in 2020 and adds a playful energy with an edge of swagger to the ad.


Brand: New Balance

Agency: VMLY&R

Track: Wrestling With Elephants

Artist: Safari Youth

Writers: Jonathan Alexander Howard and Joseph Paul Murphy


‘Let Me Be Your Fantasy’ – Baby D – BT Sport “Finals Week” Promo

BT Sport have chosen the euphoric Let Me Be Your Fantasy to soundtrack their promo in anticipation of the UCL and UEL finals in May. Originally releasing in 1992, and becoming a UK number-one in 1994, the track is once again bringing a people together in a promo that not only celebrates the sport, but also the fact that we can now enjoy it together again.

Brand: BT Sport

Track: Let Me Be Your Fantasy

Artist: Baby D

Writer: Floyd Dyce


‘Hot Love’ – T.Rex, ‘Oh Yeah’ – Can, ‘Children of the Grave’ – Black Sabbath – 1971: The Year That Music Changed Everything

Apple TV+’s latest documentary is one of the biggest and most ambitious music documentaries to date. Detailing the songs and musicians that shaped the culture and political landscape at the time, 1971 features a wealth of musical greats, including T.Rex, Can and Black Sabbath.

Project: 1971: The Year That Music Changed Everything

Agency: Iain Cooke

Tracks:

⦁ Hot Love

⦁ Oh Yeah

⦁ Children of the Grave

Artists:

⦁ T.Rex

⦁ Can

⦁ Black Sabbath

Writers:

⦁ Marc Bolan

⦁ Irmin Schmidt, Jaki Liebezeit, Kenji Suzuki, Michael Karoli, Holger Schuering

⦁ Terrence Buttler, Tony Iommi, William Ward, John Osbourne

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Bucks Music Group, Thu, 27 May 2021 14:47:00 GMT