It’s been non-stop since the turn of the new year at Bucks, so here’s a snapshot of some of the exciting stuff the team has been working on.
‘Step On’ – Happy Mondays – Barclays Moneyverse – Money Mentors
‘Step On’ by Happy Mondays, the fun, upbeat cover of '70s gem ‘He’s Gonna Step On You Again’ by John Kongos, creates the perfect soundtrack to the new Barclays Moneyverse advert. The ad features a new re-record of the iconic track, creating the dream-like atmosphere within the Moneyverse itself, a universe in which help and guidance with financial goals leads the path to your dreams. The classic rendition of the song outside of the Moneyverse lands us back in reality, leaving a positive and upbeat feeling, with the chaotic universe of finances securely navigated, organised and behind us.
Brand: Barclays
Agency: BBH
Re-Record: Siren
Track: Step On
Artist: Happy Mondays
Writers: John Kongos and Chris Demetriou
‘Ante Up’ – M.O.P. – KFC Big Deals
KFC have used the hip-hop classic Ante Up to inject some swagger and even more spice to their latest KFC Value 2.0 commercial. Ante Up was written by Jamal Grinnage/Eric Murry/Darryl Pittman and originally released in 2000. The Colonel knows both his chicken & hip-hop!
Brand: KFC
Agency: Theodore
Track: Ante Up
Artist: M.O.P.
Writers: Jamal Grinnage, Eric Murry and Darryl Pittman
‘Wrestling With Elephants’ – Safari Youth – New Balance 'Impatience is a virtue'
New Balance have used the fun and upbeat 'Wrestling With Elephants' by Safari Youth in their recent worldwide 'Impatience is a virtue' campaign, featuring Jaden Smith. The track, written by Jonty Howard and Joe Murphy, was released in 2020 and adds a playful energy with an edge of swagger to the ad.
Brand: New Balance
Agency: VMLY&R
Track: Wrestling With Elephants
Artist: Safari Youth
Writers: Jonathan Alexander Howard and Joseph Paul Murphy
‘Let Me Be Your Fantasy’ – Baby D – BT Sport “Finals Week” Promo
BT Sport have chosen the euphoric Let Me Be Your Fantasy to soundtrack their promo in anticipation of the UCL and UEL finals in May. Originally releasing in 1992, and becoming a UK number-one in 1994, the track is once again bringing a people together in a promo that not only celebrates the sport, but also the fact that we can now enjoy it together again.
Brand: BT Sport
Track: Let Me Be Your Fantasy
Artist: Baby D
Writer: Floyd Dyce
‘Hot Love’ – T.Rex, ‘Oh Yeah’ – Can, ‘Children of the Grave’ – Black Sabbath – 1971: The Year That Music Changed Everything
Apple TV+’s latest documentary is one of the biggest and most ambitious music documentaries to date. Detailing the songs and musicians that shaped the culture and political landscape at the time, 1971 features a wealth of musical greats, including T.Rex, Can and Black Sabbath.
Project: 1971: The Year That Music Changed Everything
Agency: Iain Cooke
Tracks:
⦁ Hot Love
⦁ Oh Yeah
⦁ Children of the Grave
Artists:
⦁ T.Rex
⦁ Can
⦁ Black Sabbath
Writers:
⦁ Marc Bolan
⦁ Irmin Schmidt, Jaki Liebezeit, Kenji Suzuki, Michael Karoli, Holger Schuering
⦁ Terrence Buttler, Tony Iommi, William Ward, John Osbourne