TBWA\G1 and Nissan Europe launched a pan-European campaign called “Urban Thrill Rides", introducing the new special edition Nissan JUKE n-tec. “Urban Thrill Rides” program reinvents daily urban journeys into a new extreme sports experience, while targeting a younger male audience.
The film “Chase the Pin” directed by Lieven Van Baelen, sees the JUKE carrying out wakeboard and snowboard style moves, as the vehicle moves through the city. The commercial highlights Nissan’s latest innovation, Google™ Send-to-Car that allows the driver to send Google Maps information to your car remotely.
Project : NISSAN Juke “Chase the Pin”
Agencies: TBWA\G1, TBWA London, \Else, TBWA Paris
Creative director: Alasdhair MacGregor-Hastie / Rudi Anggono
Creative team: Alban Gallée & Matthieu Darrasse
Clients: Gareth Dunsmore, Arnaud Charpentier, Elena Karpenko
Account Management: Ewan Veitch, Celina Eude
Head of TV production: Maxime Boiron
TV producer : Blaise Izard
Production: Henry de Czar
Director: Lieven Van Baelen
Executive Producer : Jean Ozannat
Post Production: Digital District