Hennessy 'The Man Who Couldn't Slow Down'

In 2012, Hennessy introduced the world to the Wild Rabbit - a metaphor for one's inner drive to succeed - through its immersive "Never stop. Never settle." campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu. 

This year, Hennessy and Droga5 juxtapose three men from different eras with their own relentless pursuits in "The Man Who Couldn't Slow Down" - the story of 1920s speed record chaser, Sir Malcolm Campbell. Campbell broke the world land-speed record 9 times, shattering the 300mph speed barrier in the process. 

 

The campaign's hero 90-second film features a historic interview recording of Austrian psychiatrist, Viktor Frankl. Author of acclaimed memoir, Man's Search for Meaning, Frankl is heralded as discovering the belief that humans are motivated by the unrelenting need to find meaning in life.  

The campaign also includes a 60-second version of the film narrated by Hennessy brand ambassador, Nas, who will also feature in upcoming print work. 

 

Credits

Client: Hennessy
Campaign: Wild Rabbit 
Title: The Man Who Couldn’t Slow Down
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer 
Group Creative Director: Paul Bichler 
Copywriter: Felix Richter 
Art Director: Alex Nowak
Head of Integrated Production: Sally-Ann Dale 
Head of Broadcast: Ben Davies
Producer: Sam Kilbreth
Chief Strategy Officer: Jonny Bauer
Group Strategic Director: Donny Jensen 
Strategic Director: Veda Partalo
Group Account Director: Whitney Radia
Group Account Director:  Nick Simons
Account Manager: Bola Adekoya

Client: Moët Hennessy USA
Senior VP: Rodney Williams
VP Consumer Marketing: Barbara Jackson

Production Company: Epoch Films
Director: Martin De Thurah
DOP: Kasper Tuxen
Executive Producer: Melissa Culligan 
Producer: Karen O’Brien

Editorial: Spot Welders
Editor: Leo Scott
Assistant Editor: Stephanie Crane
Executive Producer: Joanne Ferraro
Producer: Shada Shariatzadeh/Amanda Slamin

Post Production: The Mill NY
On Set Supervisors: Westley Sarokin/Jeffrey Dates 
Executive Producer:  Sean Costelloe
VFX Producer: Lily Tilton
VFX Supervisors: Iwan Zwarts/Jeffrey Dates 
3D Tech Dir: Jimmy Gass
2D: Kyle Cody
Color: Fergus McCall

Music: Q Department
Song Title: Follow The Rabbit
Composers: Drazen Bosnjak/David Flemming 
Executive Producer: Zack Rice 
Producer: Guin Frehling
Assistant Producer: Heather Macfarlane

Sound: Sonic Union
Mixer: David Papa

Voice Over Record: Sound Lounge

Sound Design: Rasmus Winther Jensen