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Help Refugees Pop-Up Shop 'Choose Love' Returns with Stop Frame Animation



Armoury teams with Glimpse and Help Refugees to launch teaser film for the store opening

Help Refugees Pop-Up Shop 'Choose Love' Returns with Stop Frame Animation

After a hugely successful launch last year, the Choose Love store returns, opening in London (23rd November) and New York (27th November)

Choose Love is the world’s first store that sells real products for refugees.

Opening this year in London and New York, Help Refugees have created two shops with practical items like tents, nappies and sleeping bags.

But instead of taking them home, each purchase buys a similar item for someone who truly needs it.

Armoury continued their collaboration with Glimpse and Help Refugees, producing the teaser film for the store opening with a simple but heart warming animation. 

Directed by Jack Laurance and animated by Bill Porter, the film has been rolled out across all of Help Refugees social media channels and supported and shared by a number of ambassadors for the brand including Dermot O'Leary, Chris O'Dowd and Dawn O'Porter.

Help Refugees is a UK charity which supports 80 projects across Europe and the Middle East.

They distribute clothes, blankets, hot food and other essentials which are desperately needed in the freezing winter months. All of these items were on sale in the store, creating a simple and practical way to help refugees around the world.  

Last year the store raised over £850,000 for refugees, including 5000 blankets, 3000 pairs of boots, 6000 coats - and much much more.


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Genres: Animation

Categories: Corporate, Social and PSAs, Charity

Armoury, Tue, 27 Nov 2018 12:47:18 GMT