Tue, 16 Dec 2014 09:59:44 GMT
Publicis Groupe is back with the latest season of its annual wishes featuring Maurice Lévy. A tradition that began as a simple recorded message from Mr. Lévy to the Groupe, has become a much-anticipated yearly rendez-vous, rooted in creativity, innovation and technology.
Like your favorite series, the character remains the same season after season- Maurice Lévy in his office with his wishes for the New Year. Publicis Groupe brings you “The Very Good Wishes” for 2015 - spreading joy this season by making a donation to the children served by Make-A-Wish, an organization that grants the wishes of children with life-threatening medical conditions in nearly 50 countries around the world.
“The Very Good Wishes” allows you for the first time to control a YouTube video on your desktop with your smartphone/tablet as the joystick. By syncing your device to “The Very Good Wishes”, you gain control of a carnival claw swinging around Mr. Lévy’s office as he gives his speech. The aim of the game is simple – agilely trap the stuffed animals around his office, helping Mr. Lévy wrap them up. With each catch, you’ll see the item slide seamlessly from the desktop to your mobile, wrapped up and ready to be shared on social media. After all, the more we work together, the better we do.
Aim well, and you might accidentally catch Mr. Lévy’s personal belongings and other hidden items around his office – his beloved candy jar, lamp, phone, Cannes Lion or other items – unlocking extra surprises in the video. Move the claw too much or too far, or even catch the Maurice Lévy himself...and you will see what happens!
Enjoy “The Very Good Wishes” and subscribe to the Publicis Groupe YouTube channel by clicking here.
To donate and help grant magical wishes to Make-A-Wish kids battling life-threatening medical conditions, click here.
Mathieu Morgensztern – President
Laurent Nuyen – Executive Creative Officer
Nicolas Thiboutot – Creative Director
Frederick Lung & Philippe Pinel – Creatives
Chisato Tchisuya, Victor Miellin – Art Director
Emmanuel Azouvi – Graphic Designer
Amélie Cruchet, Sarah Coutin – Communications Manager
Alexandre Koch – Head of Interface Development
Brice d’Annoville – Interface Development Director
Branislav Popovski, Antoine Trebuchet – Technical Project Manager
Loup Rodolphe Thibault, Loic Lalevée, Gabriel Slama – Interface Development Coders
Regis Despres - Third Party Manager
Louis Blaise, Olivier Dubocage – Production
Jérémy Vissio – Motion
Pierre Marcus – President
Laurent Sequaris - GM & producer
Thierry Delesalle – Producer
Charlène Plozner – Production Officer
Matthieu Royer – Realisator
Carine Cottereau – Post-Production Officer Animation VFX
Fabien Cornec – Sound Designer
Peggy Nahmany – VP, Communications Director
Sabrina Pittea – Communications Coordinator
Lindsay McCallum – Communications Officer
Marc Ehanno – Chef de Projet, RE:sourcesview more - Creative
Categories: Charity, Corporate, Social and PSAsDigitas, Tue, 16 Dec 2014 09:59:44 GMT