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Help a Boar Slurp 2019 Metres of Noodles with Game from UltraSuperNew

03/01/2019
Advertising Agency
Tokyo, Japan
169
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Agency celebrates the Year of the Pig with Boaris the Boar

2019 is the Year of the Pig, and UltraSuperNew in Singapore and Japan has created a game to celebrate. 

'The Great Slurp' invites players to help Boaris the Boar slurp 2019 metres of soba noodles within a 30 second time limit, but without going too fast causing poor Boaris to choke. If the player succeeds, they collect a token to be taken to the UltraSuperNew office in Singapore or Japan to collect their prize - a packet of coveted UltraSuperNoodles!

It's tradition for the Japanese to eat soba noodles on 31st December to see in the New Year. Soba noodles are easier to cut off than most other noodles, so they are eaten to 'cut off from any disasters, bad luck or illness in the New Year'. 

You can play the game here.

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