HELO+ Channel Launches with 'Step Into Your Content'

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Epic Games' John Buzzell and HELO's director of technology Robin Cowie discuss what's fuelling the future of experiences
HELO+ Channel Launches with 'Step Into Your Content'

Physical and digital experience creation studio HELO has brought together its great collective minds to launch HELO+, a channel dedicated to exploring ideas with their merry band of pirates, partners, talent and special guests.

Justin Moore-Lewi co-founder and president of HELO, commented: “Let's face it, these are strange times. Our team wanted to help — in any way - and being a bunch of maker pirates with eclectic talents, the most valuable gift we can share is our collective knowledge. So HELO+ presents the bumps, bruises, inspirations, learnings, and thoughts that we hope help others who are trying to create moving experiences.”

Launched during the middle of a pandemic while brands and agencies are being forced to rethink their campaigns, production processes and work out new ways to engage with a fragmented and evolving audience, Phoebe Smith, managing director of HELO UK observes: "We are at the feet of both ethical questions and great opportunities, with our conscious participation we can build the future we want to see. Now is the time."

Over the coming weeks and months, HELO will be adding new episodes exploring the depth and breadth of experiential production for the digital age.

“Everything in this presentation is absolutely going to happen,” said Robin Cowie, director of experience technology at HELO.

The first instalment, 'Step onto your Content’ features Epic Games' John Buzzell and HELO's director of technology, Robin Cowie, discussing what is fuelling the future of experiences. They explore how real-time computer processing and virtual production has revolutionised the integration of multimedia experiences in advertising content.

In the series you will:

- Learn how ‘edge computing’ has led to a revolution in cross-platform content, from linear and immersive, to AR and MR, and how this ladders up to the frontier of Virtual Production.

- Explore how real-time computer processing and virtual production has revolutionised the integration of multimedia experiences in advertising content.

- And discover how we can now connect content to e-commerce like never before.

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