Two of South Africa’s agencies, Hellocomputer Cape Town and FCB Cape Town, have come together to form a new agency, HelloFCB+. With tools to design, build and run entire customer journeys, HelloFCB+ combines technology and creativity to create strong, meaningful connections between clients and their audiences from the moment they first engage with a brand, all the way through to conversion and retention.
FCB Cape Town is known for building some of South Africa’s most loved brands, a fact regularly demonstrated by its clients’ performance in the Sunday Times Top Brands survey and on Kantar Millward Brown Adtrack’s Most Liked Ads lists. Hellocomputer Cape Town has, in turn, built brands by putting creativity at the heart of every user-centric experience. As a result, it has been acknowledged, along with Hellocomputer Johannesburg, as two-times winner of the Digital Agency of the Year Award at the AdFocus Awards. Together, they have proven that creativity and efficiency can work together, making strong human connections.
“This is a hugely exciting time for us and our clients as we fuse together two of the best respective agencies into one,” said Hellocomputer co-founder, Mark Tomlinson.
“By combining the skill sets of FCB Cape Town and Hellocomputer Cape Town we are now, more than ever, able to address the full spectrum of our clients’ needs across the entire customer journey. As a result, we are building even stronger bonds between our clients’ brands and their customers at each and every touchpoint,” said HelloFCB+ CCO, Mike Barnwell.
HelloFCB+ MD, Robyn Campbell added: “With a future-forward approach of weaving data, technology and insight into our process, we’re able to put creativity at the heart of every piece of communication, to connect with the right people at the right time – making us an invaluable partner to our clients and their business.”
“With established brands including Beiersdorf, Pernod Ricard, The Western Cape Government, Capfin, Beko, Tiger Brands and Investec Asset Management, to mention a few, HelloFCB+ are applying this approach to everything it does. After all, a more connected world is a better world.”
Image left to right: Lesego Masite – head of finance; Robyn Campbell – managing director; Mike Barnwell – chief creative officer; Camilla Clerke – executive creative director.