Creative in association withGear Seven

Hello Social Flights Campaign and TVC for Qantas Frequent Flyer and Beechwood Homes

Marketing & PR
Sydney, Australia
The joint venture has engaged Hello Social as their integrated agency of record to launch and support the partnership

Beechwood Homes has partnered with Qantas Frequent Flyer to give home builders the opportunity to earn unlimited Qantas Points.

For almost 40 years, Beechwood Homes have built dream houses for thousands of families throughout NSW. With a stunning range of designs, flexible floor plans to suit your needs and transparent pricing structures.

Hello Social has devised a campaign that includes out of home and TV activity underpinned by an ongoing through the line program.

Says Sam Kelly, chief strategy officer, Hello Social: “We are hearing from more and more brands looking to turn moments into programs. Our integrated offering gives brands the ability to have a mainstream moment such as a stunt or TVC spot but also pulls it through the line so it works hard in a performance realm to drive measurable outcomes and put dollars in the till. Despite what big ad land tells you, a good idea can be made to work harder than a 30 second spot. We’re all about breaking down traditional silos and connecting the dots across brand and performance, after all we are speaking to one customer.”

Tino Cavasinni, general manager, Beechwood Homes said the campaign was delivering immediate results: “We want to make affordable, quality customer builds available to all families. Partnering with Qantas has allowed us not only to deliver on this promise but also ensure our happy home builders can still reward their family with a holiday. Thanks to a clever partnership, creative, and planning we’ve seen an immediate uptake.”

The creative platform builds on the behavioural insight that those saving for homes often sacrifice the small pleasantries in life including coffees, buying lunch at work and even holidays to make it all work

Says Julien Dupuche, creative lead, “The creative plays out the Aussie truism of “keeping up with the Jones” by putting a comical spin on the notion of neighborly comparison. We wanted to showcase how our offer allows you to have the dream home and the holiday thanks to Beechwood Homes and Qantas Frequent Flyer” said Creative Lead, Julien Dupuche.

Hello Social flights integrated campaign and TVC for Qantas Frequent Flyer and Beechwood Homes