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Hellmann’s Mayo and Jerod Mayo Team Up During the Big Game to Tackle Food Waste

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Wunderman Thompson and Division7 ad features former football player Jerod Mayo and Pete Davidson, to show people how they can ‘make taste, not waste’

Hellmann’s Mayo and Jerod Mayo Team Up During the Big Game to Tackle Food Waste

Hellmann’s is back at The Big Game this year and is teaming up with another mayo, legendary linebacker turned professional football coach Jerod Mayo, to continue driving awareness around the important issue of food waste at home. To educate and inspire people to take action and ‘make taste, not waste’, Hellmann’s and Jerod Mayo are establishing the MAYO x MAYO food waste tackling team.  

He will be joined by some unexpected guests – Pete Davidson and his ma and other food waste tacklers that will educate consumers and encourage them to join Hellmann’s in its mission.

The new spot from Wunderman Thompson pays homage to the iconic Office Linebacker character known as ‘Terry Tate,’ embodied by actor, producer, director, and former football pro Lester Speight, as portrayed and depicted in the previously released short film and commercial video series entitled ‘Terry Tate: Office Linebacker.’ But this time, we’re tackling food waste. 

“As a long-time fan and fellow ‘mayo,’ I’m thrilled to have this opportunity to partner with Hellmann’s to raise awareness for such an important issue,” said Jerod Mayo. “Food waste in the US is something we must tackle together. At home, my wife Chantel and I always try to use leftover ingredients in our pantry or fridge to reduce food waste and we hope this spot encourages people to do the same.”

“We can all relate to the moment when we look inside our fridge or pantry, unsure of what to do with the ingredients we have on hand and instead of thinking creatively, we just throw them away,” said Ben Crook, senior marketing director for Hellmann’s North America. “It’s because of this behaviour that we see 40% of food waste happening at-home and why it’s so important to continue bringing awareness to the issue of food waste.  Through this campaign and teaming up with Jerod Mayo and Pete Davidson, we hope we can show people how they can tackle food waste at-home, provide inspiration to get creative in the kitchen with food we already have at home and make a positive impact and lasting change.”

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Agency

AGENCY: WUNDERMAN THOMPSON

Executive Creative Director: Beth Avellini

CD/Art Director: Peepo David

CD /Writer: Heather English

ACD/Writer: Chelsea Berger

SVP, Content Production NA: Angela Barber

Executive Producer: Arrow Kruse

Sr. Integrated Business Manager: Emily Nargi

Global Business Director: Ariel Stern

Senior Account Director: Sarah Mannion

Account Supervisor: Samantha Kaufman

Account Manager: Madison Andrews

Executive Strategy Director: Daryl Giannantonio

Strategy Director: Natalie Colbert

Associate Strategy Director: Matt Confer

Project Manager: Karina Rey

Production

PRODUCTION COMPANY: DIVISION 7

Director: Kris Belman

Managing Directors: Kamila Prokop & David Richards

Founders: Patrick Milling-Smith & Brian Carmody

COO: Andrew Colon

Head of Production: Alex Hughes

Bidding Producer: Gillian Altman

Producer: Jon Dawes

Production Manager: Dannikke Walkker

Production Coordinator: Kelly Lamb

DOP: Andrew Wheeler

1st AD: Aaron Paulson

Production Designer: Pete Zumba

Stunt Coordinator: Mark Pettograsso

Home Ec: Janine Kalesis

Gaffer: Charlie McNamara

Key Grip: Kurt Schwarz

Styling

Casting: Vitamin Enriched Casting

Wardrobe Stylist: Young-Ah Kim

Wardrobe Stylist (Pete): Britt Theodora

Key Hair: Stacy Gray

Make-Up: Angelica Schott VFX

Edit

EDITORIAL COMPANY: Rock Paper Scissors

Editor: Haines Hall

Assistant Editor: Shelly Rose

Producer: Sasha Grubor

Head of Production: Dre Krichevsky

Executive Producer: Shada Shariatzadeh

Managing Director: Eve Kornblum

Colour

COLOUR: PRIMARY

Colorist: Kya Lou

Colour Assists: Ale Amato, Corey Martinez, David Oh

Executive Producer: Thatcher Peterson

Colour Producer: Diane Valera

VFX

VFX Studio: a52

On Set Supervision: Kirk Balden

VFX Supervisor: Raul Sanchez Ortego

Flame Artists: Michael Vaglienty, Rod Basham

Online Editor: Sam Kolber, John Valle, Ujala Saini, Kevin Stokes

Producer: Maura Murphy

Head of Production: Drew Rissman

Executive Producers: Patrick Nugent & Kim Christensen

Managing Director: Jennifer Sofio Hall

Music

MUSIC COMPANY: JSM MUSIC

CCO/CEO/Composer: Joel Simon

VP/Executive Producer: Jeff Fiorello

Senior Producer: Norm Felker

Senior Producer: Andrew Manning

Producer: Sharon Cha

Composer: Seamus Kilmartin

Composer: Nathan Kil

Genres: Dialogue, People

Categories: Food, Sauces and Spreads

division7, Thu, 10 Feb 2022 15:25:13 GMT