Mon, 17 Sep 2018 18:00:18 GMT
Heinz is launching its caramelised onion and bacon ketchup in Brazil and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium that bacon lovers love the most: the bacon itself.
Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty campaign distributed the bacon bearing the campaign slogan in food trucks and offered people pieces of the 'tastiest ad in the world': edible bacon strips marked with an exclusive iron bar at high-temperature HEINZ Bacon's arrived to launch the product.
In partnership with burger places some sandwiches sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon flavour.
The bacon ad surprised everyone by its originality and of course, flavour.
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Client Approval: Isabella Rizzo / Thiago Rapp / Mariana Brandi
Creative Agency: Africa
Copywriter: Diego Ferrite
Art Director: Caio Gandolfi
Executive Creative Director: Otavio Schiavon
Planning: Rodrigo Maroni / Aldo Pini / Fernanda Valeria / Daniela Ferrari / Marilia Ramos
Special Projects: Monique Lima/ Juliana Leite / Isabela Levy
Client Service: Marcio Santoro / Paula Coelho / Mariana Ferreira / Gabriel Naccarato
Media Planner: Luiz Fernando Vieira / Francisco Custodio / William Aveiro / Tatiana Akemi / Bianca Navega
Chief Creative Officer: Sergio Gordilho
Categories: Food, Sauces and SpreadsAfrica, Mon, 17 Sep 2018 18:00:18 GMT