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Heinz's Bacon Ketchup Launch in Brazil May Be The Tastiest Campaign Ever

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Made by agency Africa, edible bacon bearing the campaign slogan was sold during Bacon Day week

Heinz's Bacon Ketchup Launch in Brazil May Be The Tastiest Campaign Ever

Heinz is launching its caramelised onion and bacon ketchup in Brazil and to speak directly to those crazy for this delicacy, ad agency Africa and Heinz decided to use the medium that bacon lovers love the most: the bacon itself.

Taking advantage of International Bacon Day, celebrated earlier this month, a fun and tasty campaign distributed the bacon bearing the campaign slogan in food trucks and offered people pieces of the 'tastiest ad in the world': edible bacon strips marked with an exclusive iron bar at high-temperature HEINZ Bacon's arrived to launch the product.

In partnership with burger places some sandwiches sold during Bacon Day week also displayed the bacon ad, helping to promote the arrival of the new Heinz Bacon flavour.

The bacon ad surprised everyone by its originality and of course, flavour. 


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Client

Advertiser: Heinz

Client Approval: Isabella Rizzo / Thiago Rapp / Mariana Brandi

Creative Agency

Creative Agency: Africa

Copywriter: Diego Ferrite

Art Director: Caio Gandolfi

Executive Creative Director: Otavio Schiavon

Planning: Rodrigo Maroni / Aldo Pini / Fernanda Valeria / Daniela Ferrari / Marilia Ramos

Special Projects: Monique Lima/ Juliana Leite / Isabela Levy

Client Service: Marcio Santoro / Paula Coelho / Mariana Ferreira / Gabriel Naccarato

Media Planner: Luiz Fernando Vieira / Francisco Custodio / William Aveiro / Tatiana Akemi / Bianca Navega

Chief Creative Officer: Sergio Gordilho

Genres: Tabletop

Categories: Food, Sauces and Spreads

Africa, Mon, 17 Sep 2018 18:00:18 GMT