Heinz Wattie's Appoints FCB NZ as Creative Agency

FCB New Zealand has been appointed as the creative agency for several Heinz Wattie’s brands after a competitive pitch. The result comes a few months after another pitch win where FCB NZ were appointed as the creative agency responsible for the Australasian launch of Heinz Wattie’s new 'Devour' brand.

The pitch win will bring the creative responsibility for several of Heinz Wattie’s brands under FCB’s roof, including the Wattie’s portfolio, Devour, Just Smash, Mediterranean and Chef.

Sherri Zhou, head of marketing for frozen, chilled and pet foods at Heinz Wattie’s, said: “The FCB team demonstrated an impressive collaborative approach throughout the process. That gave us the strong confidence and chemistry needed not only for the pitch decision but also for the coming years’ partnership.”

“We are excited to be working with a dynamic global food business with such a strong local legacy, and an incredible stable of famous brands.” added Toby Sellers, managing director, FCB NZ.

Leisa Wall and Peter Vegas, executive creative directors, FCB NZ, concluded: “This is an absolute career highlight winning Watties, we’re cracking a can of spaghetti to celebrate.”