Heinz Transforms Ketchup Ingredients into Donation Boxes in Brazilian Campaign

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Heinz Baskets contain ketchup ingredients which are being donated to Gastromotiva, a social gastronomy NGO that delivers quality and nutritious meals for Brazilian people in vulnerable communities with agency Africa
Heinz Transforms Ketchup Ingredients into Donation Boxes in Brazilian Campaign

In Brazil, Heinz Ketchup is made with only six 100% natural ingredients: tomato, sugar, vinegar, salt, onion and natural flavors. Amid the Covid-19 pandemic crisis, which is putting people among vulnerable social groups at risk of hunger, agency Africa and Heinz decided to take action by transforming its six iconic ingredients into baskets, which in turn are being donated to Gastromotiva - a non-profit organisation that uses gastronomy as a tool of social transformation, providing education in gastronomy, dignity, work opportunities and well-being for talents in communities, especially the outskirts. With the donations, the NGO is being able to prepare nutritious and balanced meals for those who don't have access to them.

The meals are being prepared by volunteers of Gastromotiva's project 'Solidary Kitchens', which invites some of the program's graduated cooks who are willing to use their own house kitchen for cooking the meals and delivering them to people in need in their communities. The project, which already existed in Rio de Janeiro, is now being implemented in Sao Paulo, thanks to the donations given by Heinz.

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Client

Advertiser: Heinz Brasil

Creative Agency

Creative Agency: Africa

Categories: Food, Sauces and Spreads

Africa, 2 months ago