BBH London
Mon, 05 Jun 2017 13:13:27 GMT
Heinz tasked BBH with promoting the health benefits of their Baked Beanz (protein, fibre). For the campaign, the agency took aim at the smugness of modern health culture and undercut that with Heinz Baked Beanz - a healthy alternative that is "good for you, without going on about it."
The comedic spot was shot by James Rouse through Outsider.
Genres: Comedy
Categories: Convenience, Food
BBH London, Mon, 05 Jun 2017 13:13:27 GMT