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Heinz Takes a Dig at Modern Health Culture in New Spot from BBH London

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The comedic ad was shot by James Rouse via Outsider

Heinz Takes a Dig at Modern Health Culture in New Spot from BBH London

Heinz tasked BBH with promoting the health benefits of their Baked Beanz (protein, fibre). For the campaign, the agency took aim at the smugness of modern health culture and undercut that with Heinz Baked Beanz - a healthy alternative that is "good for you, without going on about it."

The comedic spot was shot by James Rouse through Outsider. 

video
Heinz Blender Spot 30 Second TVC

CREDITS

Production
Post Production / VFX
Music / Sound
Editorial
Agency / Creative
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Genres: Comedy

Categories: Convenience, Food

BBH London, Mon, 05 Jun 2017 13:13:27 GMT