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Heinz Takes a Dig at Modern Health Culture in New Spot from BBH London

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The comedic ad was shot by James Rouse via Outsider

Heinz Takes a Dig at Modern Health Culture in New Spot from BBH London

Heinz tasked BBH with promoting the health benefits of their Baked Beanz (protein, fibre). For the campaign, the agency took aim at the smugness of modern health culture and undercut that with Heinz Baked Beanz - a healthy alternative that is "good for you, without going on about it."

The comedic spot was shot by James Rouse through Outsider. 

Heinz Blender Spot 30 Second TVC
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Post Production / VFX

Flame: Stephen Miller @ Gramercy Park Studios

Telecine: Framestore

Production Company

Director: James Rouse

DOP: Alex Melman

Producer: Benji Howard (Outsider), Jessica Savoury (Hogarth)

Production Company: Outsider


Sound Design: Toby Griffin @ Gramercy Park Studios


Editor: Mark Edinoff, Anne Perri (Work Post)

Creative Agency

Art Director: Andy Parsons

Copywriter: Fred Rodwell

Creative Agency: BBH

Genres: Comedy

Categories: Food, Convenience

BBH London, Mon, 05 Jun 2017 13:13:27 GMT