Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Heinz Steps In to Support Spanish Farmers Affected by La Tomatina Cancellation

Creative 636 Add to collection

Rethink Canada helps Heinz ketchup support Spanish tomato farmers with the limited edition run of sauce

Heinz Steps In to Support Spanish Farmers Affected by La Tomatina Cancellation

For the second year in a row, La Tomatina, Spain’s annual tomato-throwing festival, is on hold. The cancellation is bad news for local farmers who typically supply tomatoes to the festival. Not to mention the thousands of disappointed travellers whose dreams of tomato throwing were dashed. Again. 

A Spanish tradition since 1945, La Tomatina will be back with a bang. In the meantime, Heinz is showing its support for local farmers across the country by turning tasty Spanish tomatoes into a limited edition Heinz Tomatina ketchup. Supported by a corporate donation to Spanish agriculture, this is yet another example of the company's confidence and commitment to local agriculture, which in the last year alone has increased the purchase of tomatoes from Spanish producers by 50%.

Sure, we can’t throw tomatoes this year. But there’s always ketchup to keep the spirit of the festival alive. 

"For us as a company it is essential to generate a positive impact on local communities through our activity and production," says Elisenda Picola, marketing director of Heinz Spain. "For this reason, we are very proud to be able to help the development of Spanish agriculture, as well as all the households that dedicate their day to day to cultivating a product 'as ours' as the tomato."

The limited run, special edition batch of ketchup features a custom Tomatina label and will be available soon. 


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Food, Sauces and Spreads

Rethink, Tue, 31 Aug 2021 15:05:08 GMT