As part of its 150th birthday celebrations, Heinz has received a birthday card with a difference as Hungry Jack’s and Four’N Twenty share their congratulations on large billboards across the country. The campaign is an idea from Cummins&Partners, Melbourne and has been produced by Hogarth, with media planning by Spark.
In a unique show of harmony, the iconic brands have come together in a campaign that will be seen by millions over the coming months.
In addition to premium locations at Sydney Airport and Melbourne’s Young and Jackson site, the campaign will also roll out across social channels later this month with sentiments including: “The burgers are better with you” and “You’ve got us covered.”
Says Shalabh Atray, CMO, Kraft Heinz Australia: “It is not just the love and loyalty our consumers have for Heinz products that make it possible to achieve a major milestone like 150 years, but also the partnerships that have been fostered with great companies that use our products to complement their own.”
Says Anand Surujpal, GM, marketing and innovation, Patties Foods: “It’s not often you get to wish a company ‘Happy Birthday’ for making it to 150 years. Heinz Tomato Ketchup goes perfectly with a Four’N Twenty Pie, and we were only too happy to participate.”
Says Claudia Cullen, director of brand, Hungry Jack’s: “Heinz Tomato Ketchup is an ideal addition to a Hungry Jack’s burger and we wish Heinz a very Happy 150th Birthday.”