Heinz Mayonnaise’s latest social campaign from Deutsch parodies traditional political smear ads – but instead of smearing candidates, they’re lobbying to smear dry foods with the creaminess of Heinz.
Rallying consumers with the tagline, 'Smear It with Heinz', Heinz is calling out Tuna, BLTs, White Bread, Egg Salad, Potato Salad, Rye Bread and Roasted Turkey for their undeniable dryness, and painting a picture of the bleakness of a world without the unforgettable creaminess of Heinz Mayonnaise.
The campaign rolls out this summer on social - you can follow @HeinzKetchup_US
on Twitter to watch it unfold.
Heinz Mayo has been working with Deutsch since late 2018 on strategy, creative and production efforts.