Deutsch LA
Thu, 30 May 2019 09:57:12 GMT
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Heinz Mayonnaise Parodies Political Smear Ads by Lobbying against Dry Food
Deutsch launches seven spots calling out various foods for their undeniable dryness
Heinz Mayonnaise’s latest social campaign from Deutsch parodies traditional political smear ads – but instead of smearing candidates, they’re lobbying to smear dry foods with the creaminess of Heinz.
Rallying consumers with the tagline, 'Smear It with Heinz', Heinz is calling out Tuna, BLTs, White Bread, Egg Salad, Potato Salad, Rye Bread and Roasted Turkey for their undeniable dryness, and painting a picture of the bleakness of a world without the unforgettable creaminess of Heinz Mayonnaise.
The campaign rolls out this summer on social - you can follow @HeinzKetchup_US on Twitter to watch it unfold.
Heinz Mayo has been working with Deutsch since late 2018 on strategy, creative and production efforts.
CREDITS
Brand
Music / Sound
Production
Agency / Creative
Genres: Comedy
Categories: Sauces and Spreads, Food
Deutsch LA, Thu, 30 May 2019 09:57:12 GMT
