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Heinz Mayonnaise Parodies Political Smear Ads by Lobbying against Dry Food

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Deutsch launches seven spots calling out various foods for their undeniable dryness

Heinz Mayonnaise Parodies Political Smear Ads by Lobbying against Dry Food
Heinz Mayonnaise’s latest social campaign from Deutsch parodies traditional political smear ads – but instead of smearing candidates, they’re lobbying to smear dry foods with the creaminess of Heinz.

Rallying consumers with the tagline, 'Smear It with Heinz', Heinz is calling out Tuna, BLTs, White Bread, Egg Salad, Potato Salad, Rye Bread and Roasted Turkey for their undeniable dryness, and painting a picture of the bleakness of a world without the unforgettable creaminess of Heinz Mayonnaise.

The campaign rolls out this summer on social - you can follow @HeinzKetchup_US on Twitter to watch it unfold.

Heinz Mayo has been working with Deutsch since late 2018 on strategy, creative and production efforts. 

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Advertiser: Heinz

Head of Brand: Jennifer Healy (Head of Brand Building, Sauces, Frozen & Meals)

Director of Marketing: Dalia Adler (Associate)

Social Media Manager: Alyssa Cicero

Senior Associate Manager: Lucia Caamano

Consumer Insights: Anthony Jackel (Lead, Consumer Insights & Strategy)


Sound Company: Margarita Mix Santa Monica

Executive Producer: Whitney Morris, Paula Arnett

Mix Artist: Jeff Levy

Production Company

Production Company: Laundry

Director: Reza Rasoli

Producer: Dean Marchand

Executive Creative Director: Tony Liu & PJ Richardson

Managing Director: James Sweigert

Head of Production: Matt Primm

Line Producer: Cole Winokur

Editor: Justin Freedman

Colorist: Marc Van Osdale

Creative Agency

Creative Agency: Deutsch

Chief Creative Officer: Pete Favat (North America), Brett Craig (Los Angeles), Pam Scheideler (Los Angeles)

Executive Creative Director: Bob Cianfrone (EVP)

Art Director: Anastasia Arten

Copywriter: Morgan Parfrey

Strategist: Bekah Meyers

SVP Creative Director: Mike Frank, Trevor Kuhn

Head of Production: Diego de la Maza (EVP)

Senior Integrated Producer: Jesse Ferguson, Lindsey Najdovski (Digital)

Integrated Producer: Trevor Alexander

Senior Music Supervisor: Chase Butters

Music Supervisor: Dez Davis

Group Account Directors: Montse Barrena (EVP)

SVP, Account Director: Josh Lybarger

Account Director: Josh Brewer

Account Supervisor: Remi Shimazu

Assistant Account Executive: Erika Sidney

Head of Strategy: Kelsey Hodgkin (EVP)

Group Strategy Director: Mitch Polatin (EVP)

Strategy Director: Morgan Aceino (VP)

Senior Digital Strategist: Gurbani Chadha

Head of Technology: Marc Gowland (EVP)

Business Affairs Director: Gabriela Farias (SVP)

Executive Business Affairs Manager: Ken Rongey

Traffic : Carie Bonillo (SVP, Director of Traffic Operations)

Genres: Comedy

Categories: Food, Sauces and Spreads

Deutsch LA, Thu, 30 May 2019 09:57:12 GMT