Lemonade Reps
Mon, 18 Jul 2022 11:32:28 GMT
You may not have realised it yet, but you probably suffer from 'Friestration': the frustration of not being able to get enough sauce with your fry. Well, fortunately Heinz came up with a solution: Spoon-Friez. Friez to enjoy more Heinz.
According to a global study commissioned by condiment connoisseurs, Heinz, nine in ten (95 per cent) of us simply refuse to eat one without the other. With so much significance placed on sauce, it comes as no surprise that 84 per cent of sauce superfans are often left feeling ‘fries-trated’, never being able to achieve a decent dollop of sauce they desire on a single fry.
Spoon friez are here… The latest commercial from Tim James Brown showcases Heinz new Spoon-Firez, an easier way to get the most from your dip. The charming new clip invites people from around the globe to try the new Spoon-Friez with positive results.
The condiment to starch ratio is something that plagued dinner-tables and lunch breaks for years. Now we can move forward as a society knowing we can master the perfect mix of chip and sauce.
The idea was conceived by the Brazilian ad agency Africa, Wonderland Communications in the UK developed the global communications and earned media strategy and TasteHead, also in the UK, developed the product recipe in collaboration with Heinz.
view more - CreativeTitle: Spoon Friez
Agency: Africa
Client: Kraft Heinz
Product: Ketchup/Mayonnaise
CCO: Sergio Gordilho
ECD: Felipe Cury, Philippe Degen, Raphael Quatrocci
Creative Director: Henrique Martins, Marcelo Bruzzesi
ACD: Leandro Vilas, Yan Prado
Creative Team: André Choairy, Rafael Teixeira, Bruno Antunes, Leandro Vilas, Yan Prado
COO: Carolina Boccia
Client Services: Heloisa Pupim, Ana Andrade, Laura Nagem
Planning: Aldo Pini, Fernanda Valéria, Douglas Avezum
PR (Africa): Carina Miranda
Agency Producers: Rodrigo Ferrari, Mariana Hermeto, Felipe Telles
Production company: Hogarth
Director: Tim James Browne
Executive Producer: Rebecca Bermingham, Agnes Jarek
DOP: David Meadows, Emma Pounds, Daniel Stoker
Post-Production Coordinator: Barry King
Post-Production: Brendan Buckingham
Editing: Merethe Rosvold
Sound Production Company: David Gritzman & Sam Cross
Casting: Belinda Norcliffe, Jessica Giuffre, Ning Lu, Alexander Ballanger, Andrew Boateng
Hair and make-up: Amanda Linke
Stylist: Sophie Surridge (prop styling and clothing)
Sound: Christopher Wright
Food Stylist: Alyssa Owens
Digital Technician: Luke McCarthy
Playback: Alex Bates
Focus Puller: Frankie
Gaffer: Tristan Hutchinson
PR agency: Wonderland Communications
Senior Consultant: Jasmin Hannington
Senior Consultant: James Rich
Approval: Cristina Kenz, Andre Fernandes, Thiago Rapp, Hannah Winterbourne
Genres: Comedy
Categories: Food, Sauces and Spreads
Lemonade Reps, Mon, 18 Jul 2022 11:32:28 GMT