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Heinz Ketchup Changes Label So You Can Finally Get It Out of the Bottle



150 years later, creative agency Rethink helps Heinz confirm the perfect way to pour its ketchup out of the iconic glass bottle

Heinz Ketchup Changes Label So You Can Finally Get It Out of the Bottle
The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been asking for years, and one search on YouTube will prove that the internet has tried just about everything. Well, our questions have finally been answered, as Heinz has broken its silence and given us the answer we’ve all been waiting for.

Introducing the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide you to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.  

“This year, we have focused our marketing on reinforcing the emotional connection fans have with the brand in clever and ownable ways,” says Brian Neumann, senior brand manager at Kraft Heinz Canada. “We’re always thinking of fun, cheeky ways we can highlight the iconic and timeless nature of the product to give our consumers a smile.” And this simple twist on the classic Heinz Ketchup bottle does just that.


Agency / Creative
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Genres: Animation

Categories: Food, Sauces and Spreads

Rethink, Mon, 09 Sep 2019 14:44:44 GMT