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Heinz Gets Crafty with #MakingArtWithHeinz Initiative

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Launched with Africa, the hastag encourages consumers to get creative with food during lockdown

Heinz Gets Crafty with #MakingArtWithHeinz Initiative

Heinz Brazil have found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz (#FazendoArteComHeinz) is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing.

Through Instagram, Heinz took a ride on a behaviour people already have on the platform - to fill out blank silhouettes and share them – and posted its own burger template: a hamburger silhouette in which people could create and draw their own dream burger. When completed, people should post it on their own profile while tagging Heinz Brazil and inviting friends to do the same. It resulted in really surprising creations.

But it didn’t end right there. The most creative and imaginative designs were picked by renowned chefs from the best burgers places in town that are partnered with Heinz, who then turned them into real sandwiches. The authors of the selected burgers received their creations at home, with a side of the world's No. 1 ketchup.


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Agency: Africa


Client: Heinz

Product: Ketchup


CCO: Sergio Gordilho

Executive Creative Director: Matias Menendez

Associate Creative Director: Alexandre Giampaoli

Creatives: Bruno Reis / Joao Corazza

Digital Strategy: Carol Patrocinio

Account and Planning

Account Management: Carolina Boccia / Ana Carolina Santos / Barbara Sarquis / Leticia Fiaschi / Elias Gait

Media: Rodrigo Famelli / Tony Arbex / Bruno Simoes / Silvio Serpico / Gabriel Codina

Planning: Aldo Pini / Mariana Muller

Community Manager: Carolina Camila dos Santos


Sound Design: Audio Ink

Musical Producer: Filipe Derado

Client Approval: Cecilia Alexandre / Raquel Buono / Zeina Bakri

Categories: Food, Sauces and Spreads

Africa, Tue, 02 Jun 2020 21:04:10 GMT