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Heinz Enters the Gaming World to Help Players Enjoy a Burger Break

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Heinz and GUT Agency partnered with Activision to connect with gamers directly where they are - inside the game

Heinz Enters the Gaming World to Help Players Enjoy a Burger Break

Gamers know that eating while playing games is one big hurdle. Even more so on a map that has just been released. In fact, gamers spend roughly eight hours and 27 minutes each week playing games - and when it comes to Call of Duty, one of the world’s biggest video game franchises, it’s nearly impossible to take a snack break during gameplay.

That all changes today, thanks to HEINZ. 

To help gamers find more magic in mealtime while playing their favourite video game, HEINZ teamed up with Call of Duty: Warzone Pacific to identify hidden spots in the new Caldera map to safely enjoy a well-deserved break and eat a delicious burger with HEINZ in real life. Hidden spots are increasingly popular with gaming insiders, typically used to seek safety or gain advantage, but also an under-the-radar trick for sneaking a bathroom or snack break. 

With Hidden Spots, Heinz is making its debut with an ever-growing audience of gamers.  But instead of just saying something to them, Heinz and GUT Agency partnered with Activision to connect with them directly where they are - inside the game. 

Since Activision’s Call of Duty: Warzone Pacific Caldera map was launching, it was the perfect moment for Heinz to partner with one of the biggest gaming franchises ever to help hungry gamers find where to stop to eat while they played instead of having to hide. 

Fans and gamers can tune into Twitch and YouTube later this week to watch top Call of Duty: Warzone Pacific streamers reveal Heinz Hidden Spots in-game and enjoy a burger break as they explore the new map.

“80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games like Call of Duty, where an ill-timed break can cost you the match. HEINZ brings the magic to mealtime, whether you’re sitting around the dinner table or enjoying a quick bite mid-game, and now we’re helping Call of Duty gamers safely recharge with a burger break in one of the new points of interest on Caldera. Here at HEINZ, we say just eat. No Defeat.” Ashleigh Gibson, brand director, HEINZ

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Agency: GUT São Paulo

Client: HEINZ

GUT Sao Paulo

ECD: Murilo Melo, Bruno Brux

Creative Director: Rainor Marinho

Creative Director: Murilo Santos

Creative Director: Juliana Utsch

Creative Director: Sofia Calvit

ACD: Gabi Marcatto

ACD: Pedro Rosas

Managing Director: Valéria Barone

Head of Account: Alessandra Visintainer

Account Director: Francine Pellacani

Account Director: Joe Richardson

Account Manager: Mario Lion

Account Executive: Caio Palmeira

Head of Strategy: Amanda Agostini

Strategy Director: César Villas Boas

Strategist: Isabela Katayama

Social Strategy Director: Douglas Coelho

Senior Social Strategist: Deyse Albiach

Head of Media & Data: Guilherme Cavalcanti

Head of Production: Mariane Goebel

Production Director: Julia Ramos

Production Manager: Thaís Schroder

Producer: Lincoln Braga

Editor & Motion: César Macedo e Megg Miranda

Illustration: Paula Cruz

Production - Stop Motion

Production Company (Stop Motion): I Hate Flash

Line Producer: Clara Castro

Producer: Carol Caddeo

Art Director: Hayde Porlan

Photographer / Editor: Wesley Allen

Production - Visuals

Production Company (Visuals): ARMS Studio

Final Art: Fernando Marques e André Santos

3D Specialist: Henrique Dalio


Production House: Mol

Executive Producer: Joaquim Carriço,

Executive Producer: Galileo Giglio

Director: Galileo Giglio

Line Producer: Jin Tsui

Producer: Simone de Angelis

Editor: Bruno Araújo

Motion Designer: James Vaccari

Post-Production Producer: Rafael Tschope

Color Grade: Burn Color Grading

Production - Entertainment

Production Company (Entretenimento): BBL Esports


Music Co.: HEFTY

Musical Producer: Edu Luke, Otávio Cavalheiro, Celso Moretti, Tuco Barini, Rud Lisboa e Cris Botarelli

Line Producer: Debora Carvalho e Daniella Cabaritti

Coordinators: Ana Cordeiro, Susi Rodrigues e Larissa Durante

Client Approval

Client Approval: Isabella Rizzo / Thiago Stelle / Cristina Kenz / André Fernandes / Thiago Rapp / Ashleigh Gibson / Cecilia Alexandre

Genres: People

Categories: Food, Sauces and Spreads

GUT, Tue, 14 Dec 2021 13:02:22 GMT