Heineken's New Project Helps Football Fans Protect Their Heroes' Homes
The new service is a dream come true for both players and die-hard fans alike
Footballers suffer a problem every time they play – since everyone knows they’ll be away from home, burglars are free to try and break in, safe in the knowledge that they’ll operate undisturbed. And the problem is more common than people think.
Heineken and Publicis Italy decided to kill two birds with one stone: offer fans the chance to view the match in the best place possible whilst giving footballers peace of mind so they could focus on the big game.
We created Guardian Fans, a home security service for football players, by football fans. The target of our service wasn’t just fans – it was Champion’s League footballers.That’s why we kicked off our service during the Napoli-Real Madrid game. As the players were warming up, in front of a brimming stadium, we aired an infomercial with footballer Marek Hamsik, captain of the Napoli football team, as our spokesperson, inviting them to try the Guardian Fans service.
Now you can book the service for UEFA Champions League 2017/2018.
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Guardian Fans _Heineken
Account Managers: Maria Elena, Gaglianese, Laura, Carrisi ducer
Agency Production: Alice Crovato
CEO: Bruno Bertelli
Creative Agency: Publicis Italy
Digital Creative Director: Azeglio Bozzardi ( Art Director) Martino Lapini (Copy)
Executive Creative Director: Cristiana Boccassini, Luca Cinquepalmi e Marco Venturelli (Milan)
Strategic Planner: James Moore
Categories: Beers, Alcoholic BeveragesPublicis Italy, Fri, 16 Jun 2017 14:00:11 GMT