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Heineken's Billboard Shares a Cheers with FC Barcelona Fans

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Publicis Italy/Le Pub's banner on Las Ramblas in Barcelona celebrates the clubs success in the Champions League

Heineken's Billboard Shares a Cheers with FC Barcelona Fans

Heineken wanted to celebrate its success in the Champions League with FC Barcelona fans. A large banner on Las Ramblas in Barcelona with which Heineken proposes 'Cheers to Barcelona, to qualify for the Champions League semi-finals'. 

"With this message, we seek to share what is a great success for the club and all its fans, highlighting that passion is not determined by gender, which is why we are also proud sponsors of the UEFA Women's Champions League. Hope, applause, suspense - and enjoying every moment before, during and after a sporting event is what every fan wants, now more than ever," explains Veronica Sica, marketing manager of Heineken in Spain. 

Heineken, official sponsor of the UEFA Champions League for 25 years, extended its support in 2021 to the UEFA Women's Champions League and UEFA Women's EURO 2022 and 2025

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Sr. Director Global Heineken Brand: Bram Westenbrink

Heineken Global Communication Director: Daniela Iebba

Heineken Global Communications Manager: Guilherme De Marchi Retz

Heineken Global Digital Director: Rob van Griensven

Heineken Global Digital Manager: Laurens Griep

Heineken Global Sponsorship Manager: Benjamin Blanco

Heineken Global Sponsorship Specialist: Thomas Mulders

HEINEKEN Spain Marketing Director: Lucía López-Rua Paramo

Heineken Spain Marketing Manager: Veronica Sica

Heineken Spain Senior Brand Manager: Helene Racon

Heineken Spain Associate Brand Manager: Bianca Michilena Tavares


Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Chief Creative Officer: Mihnea Gheorghiu

Global Executive Creative Director: Milos Obradovic

Global Executive Creative Director: Andrey Tyukavkin

Global Creative Director: Eoin Sherry

Associate Creative Director: Nicolo Carrassi

Associate Creative Director: Corina Patraucean

Social Media Content & Community Manager: Ali Hares

General Manager LePub Ams: Eleni Charakleia

Global Client Service Director: Paola Natellis

Account Director: Gonzalo Gutierrez

Social Account Director: Mariona Valls Seto

Categories: Beers, Alcoholic Beverages

Publicis Italy, Thu, 31 Mar 2022 15:45:41 GMT