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Heineken & Wieden+Kennedy Terminate Global Advertising Contracts

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W+K will no longer be working on the Heineken and Desperados brands

Heineken & Wieden+Kennedy Terminate Global Advertising Contracts

Heineken and Wieden+Kennedy (W+K), have today reached an agreement to terminate the global advertising contracts for the Heineken and Desperados brands.   

Heineken thanks W+K for its collaboration with the Heineken brand team since 2010, especially on the award winning Legends campaign.

Both companies are now working to ensure that the relationship is brought to an end in a timely and seamless manner.

Jan Derck van Karnebeek, Chief Commercial Officer, Heineken said: "After five years this is a good time to go our separate ways. We have enjoyed a strong and effective partnership. Now it is time to move on for both W+K and Heineken."

He added: "We work with multiple agencies on Heineken, to support the world-wide presence of the brand, and also to bring additional creative thinking. Globally we now enjoy a strong relationship with Publicis, while in many markets we are working with local agencies to deliver outstanding and effective local top-spin campaigns. We are excited about the future for both Heineken and Desperados. We thank the W+K team for their outstanding work and wish them well."  

Dave Luhr, President of Wieden+Kennedy said: "We are very proud of the creative body of work we developed for the Heineken, Heineken Light and Desperados brands. But in this business change is more of the norm than the exception and it is time that we each go our own directions.  We leave with great respect and admiration for HEINEKEN and wish them the best of luck in their future endeavours."

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Categories: Beers, Alcoholic Beverages

lbbonline.com, Mon, 15 Jun 2015 16:06:25 GMT