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Heineken Turns a Super Long Hashtag into a Ticket for the UCL Final

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Publicis Italy launches competition leading up to the UEFA Champions League Final

Heineken Turns a Super Long Hashtag into a Ticket for the UCL Final

This year, the UEFA Champions League Final will be held in Milan. So, during the second half of May, Heineken used the most discussed topic on social networks to talk about something people may not know: its own product quality. Heineken did so by creating 'The Final Hashtag': a contest that lets people win the tickets for the Final match.

To enter the contest, all you have to do is tweet to @Heineken_IT the hashtag that showed up on hundreds of outdoor ads created by Publicis Italy and placed all over Milan.

By doing this, people will spread both the Heineken product quality and the instructions to enter the contest itself.

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Post Production / VFX

Post Production Company: Studio Ros

Creative Agency

Account Managers: Lorenza Montorfano, Maria Elena Gaglianese, Veronica Stellato

Art Director: Andrea Raia

Copywriter: Matteo Gatto

Creative Agency: Publicis Milan, Italy

Executive Creative Director: Bruno Bertelli, Cristiana Boccassini

Executive Creative Directors: Luca Cinquepalmi, Marco Venturelli

Photographer: Michele Gastl

Planner: James Moore

Associate Creative Director: Alessandro Candito

Categories: Beers, Alcoholic Beverages

Publicis Italy, Mon, 23 May 2016 12:58:56 GMT