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Heineken launches “The Entrance”


Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled The Entrance. Created by Wieden & Kennedy Amsterdam.....

Heineken launches “The Entrance”
Heineken launches “The Entrance”
A new Global Brand Campaign

Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance.

‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.

Heineken’s new campaign will see the release of more intriguing films and surprising ways to engage its consumers in the coming months. In the meantime, if you’re after some tips on how to make a legendary entrance, watch the film and explore the hidden stories of its characters at


Cyril Charzat             Global Brand Director
Sandrine Huijgen             Global Communications Manager
Josefien Olij             Global Communication
Rachel Ijzendoorn             Global Communication

Wieden & Kennedy            
Mark Bernath            Executive Creative Director
Eric Quennoy            Executive Creative Director
Alvaro Sotomayor            Art Director
Roger Hoard            Copywriter
Carlo Cavallone                     Copywriter
Erik Verheijen            Broadcast Director
Tony Stearns            Producer
Clay Mills                Group Account Director
Jasmina Krnjetin            Account Manager
Martin Weigel            Planning Director
Karen Crossley            Business Affairs Manager
Julie Balster                Business Affairs Manager
Philip Brink                Digital Content Art Director
Hugo van Woerden        Digital Content Copywriter
Ross Plummer            Digital Content Producer
Rene Pannevis            “Making of” Videographer
Fredrik Bond            Director
Alice Grant             Producer
Nick Rutter            Digital Content Director
Hugo Stenson            Digital Content Photographer
Carla Genoud            Digital Content Producer

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