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Heineken launches “The Entrance”
Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled The Entrance. Created by Wieden & Kennedy Amsterdam.....
A new Global Brand Campaign
Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. Created by Wieden+Kennedy Amsterdam, the film’s hero demonstrates his legendary-ness by making the ultimate party entrance.
‘The Entrance’ sees the introduction of Heineken’s new universal tag line ‘Open Your World’, conveying the brand’s worldly, open-minded and confident personality.
Heineken’s new campaign will see the release of more intriguing films and surprising ways to engage its consumers in the coming months. In the meantime, if you’re after some tips on how to make a legendary entrance, watch the film and explore the hidden stories of its characters at
http://www.facebook.com/heineken?v=app_11007063052
Credits
Heineken
Cyril Charzat Global Brand Director
Sandrine Huijgen Global Communications Manager
Josefien Olij Global Communication
Rachel Ijzendoorn Global Communication
Wieden & Kennedy
Mark Bernath Executive Creative Director
Eric Quennoy Executive Creative Director
Alvaro Sotomayor Art Director
Roger Hoard Copywriter
Carlo Cavallone Copywriter
Erik Verheijen Broadcast Director
Tony Stearns Producer
Clay Mills Group Account Director
Jasmina Krnjetin Account Manager
Martin Weigel Planning Director
Karen Crossley Business Affairs Manager
Julie Balster Business Affairs Manager
Philip Brink Digital Content Art Director
Hugo van Woerden Digital Content Copywriter
Ross Plummer Digital Content Producer
Rene Pannevis “Making of” Videographer
Sonny
Fredrik Bond Director
Alice Grant Producer
Nick Rutter Digital Content Director
Hugo Stenson Digital Content Photographer
Carla Genoud Digital Content Producer
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