Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Heineken Humorously Reminds Us of the Dangers of Drink Mixups


As home gatherings gain popularity in many parts of the world, a global campaign from Publicis Italy jokingly comments on the perils of mixing up beers

Heineken Humorously Reminds Us of the Dangers of Drink Mixups
Since responsible home parties are an ever-growing trend in countries where it’s safe and permitted - a popular beer occasion - Heineken has launched a new global campaign, ‘Home Gatherings’, with a light-hearted view on what losing your drink at a home party looks like.

The film recognises that even the most responsible home parties encounter a common and very relatable annoyance: when people drink the same beverage, drinks get mixed up. Inspired by real life situations of anyone who ever attended a home party, the film comes to remind everyone that if you have drinks together, keep them apart.

Created by Publicis Italy, the campaign includes a 15-, 30-, 60-second film and digital assets.


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Alcoholic Beverages, Beers

Publicis Italy, Mon, 24 May 2021 15:08:41 GMT