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Heineken Humorously Reminds Us of the Dangers of Drink Mixups

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As home gatherings gain popularity in many parts of the world, a global campaign from Publicis Italy jokingly comments on the perils of mixing up beers

Heineken Humorously Reminds Us of the Dangers of Drink Mixups
Since responsible home parties are an ever-growing trend in countries where it’s safe and permitted - a popular beer occasion - Heineken has launched a new global campaign, ‘Home Gatherings’, with a light-hearted view on what losing your drink at a home party looks like.

The film recognises that even the most responsible home parties encounter a common and very relatable annoyance: when people drink the same beverage, drinks get mixed up. Inspired by real life situations of anyone who ever attended a home party, the film comes to remind everyone that if you have drinks together, keep them apart.

Created by Publicis Italy, the campaign includes a 15-, 30-, 60-second film and digital assets.



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Agency / Creative
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Categories: Alcoholic Beverages, Beers

Publicis Italy, Mon, 24 May 2021 15:08:41 GMT