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Heineken Humorously Reminds Us of the Dangers of Drink Mixups

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As home gatherings gain popularity in many parts of the world, a global campaign from Publicis Italy jokingly comments on the perils of mixing up beers

Heineken Humorously Reminds Us of the Dangers of Drink Mixups
Since responsible home parties are an ever-growing trend in countries where it’s safe and permitted - a popular beer occasion - Heineken has launched a new global campaign, ‘Home Gatherings’, with a light-hearted view on what losing your drink at a home party looks like.

The film recognises that even the most responsible home parties encounter a common and very relatable annoyance: when people drink the same beverage, drinks get mixed up. Inspired by real life situations of anyone who ever attended a home party, the film comes to remind everyone that if you have drinks together, keep them apart.

Created by Publicis Italy, the campaign includes a 15-, 30-, 60-second film and digital assets.

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Director Global Heineken® Communication & Innovation Global Commerce: Els Dijkhuizen

Communication Manager Heineken® Global Commerce: Obabiyi Fagade

Heineken® Trade Marketing Manager Europe: Tatiana Fedotova

Senior Brand Design Manager: Caroline van Hoff


Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Mihnea Gheorghiu

Global Creative Director: Eoin Sherry

Global Creative Director: Sandra Bold

Creative supervisor: Marie Poumeyrol

Copywriter: Pamela Bianda

Art Director: Marina Perta

Junior Art Director: Luca Villa

Global Strategy Director: James Moore

Head TV Production: Francesca Zazzera

TV Producer: Sanam Bartoletti

Post Producer: Sabrina Sanfratello

Global Client Service Director: Eleni Charakleia

Group Account Director: Elianne Vermeulen

Account Director: Francesca Baldrighi

Account Supervisor: Jan Wojtkowski

Categories: Beers, Alcoholic Beverages

Publicis Italy, Mon, 24 May 2021 15:08:41 GMT