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Heineken 'Dropped' Campaign Continues

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W+K Amsterdam place Cape Towner on Polish border in fourth episode

Heineken 'Dropped' Campaign Continues

Wieden + Kennedy Amsterdam has released the fourth instalment of its 'Dropped' campaign for Heineken, the brand's most daring experiment to date. In this latest episodic adventure the agency plucked happy-go-lucky Clint Jacobs from his life in Cape Town and dropped him straight at the Polish border. His mission was to get to Berlin and put on a circus show, armed with only a tandem bike and a circus master's uniform. After a slow start, Clint used his charm, hustle and wit to find travel companions and performers for his popup circus. This journey was not measured in miles traveled, but in friends made.

 

 

All three episodes can be viewed on Heineken's Dropped Youtube channel


Credits


HEINEKEN
Global Brand Director    Cyril Charzat & Gian Luca Di Tondo 
Global Communications Director    Sandrine Huijgen
Global Digital Director    Paul Smailes 
Global Communications Manager    Sarah Nisenbaum
Global Digital Manager    Nourdin Rejeb


WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director    Mark Bernath & Eric Quennoy
Creative Directors    Thierry Albert & Faustin Claverie
Art Director    Philip Brink
Copywriter    Hugo van Woerden
Head of Production    Erik Verheijen
Agency Producer    Niko Koot
Planner        Nick Docherty
Communications Planner
Group Account Director    Richard Oldfield 
Jordi Pont
Account Director    Clare Pickens
Account Manager    Luis Ortiz
Project Manager    Jackie Barbour
Business Affairs    Justine Young
    

PRODUCTION COMPANY     Wefilm
Director    Roel Welling
Episode Directors    Joeri Holsheimer & Lennart Verstegen
Executive Producer    Bas Welling
Producer    Tobias Wilbrink
Episode Producers    Sara Nix & Bo Polak


EDIT & ON-LINE        W+K Amsterdam AV
Editor    Julien Mangois


AUDIO POST PRODUCTION        Wave Amsterdam
Sound Engineer    Alex Nicholls-Lee

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lbbonline.com, Mon, 12 Aug 2013 09:28:25 GMT