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Heineken “Déjà Vu” from W+K NY

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MJZ's Rupert Sanders shoots Star Bottle launch

Heineken “Déjà Vu” from W+K NY

 

Heineken will debut their new television commercial, “Déjà Vu,” on Heineken’s YouTube and Facebook channels today as the brand ushers in the redesigned “Star Bottle” across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11.   
 
“This spot marks a pivotal milestone for the Heineken brand, as we build on the success of the ‘Legends’ advertising campaign and officially introduce the U.S. to our new Star Bottle” said Colin Westcott-Pitt, Vice President, Heineken. “Our priority is to ‘break the mold’ in beer marketing with cinematic, sophisticated ads that feature our ‘Man of the World,’ a progressive, cultured guy, who is inventive in any situation.” 
 
“Déjà Vu” follows the story of a man traveling the world, visiting bars and clubs of Ho Chi Minh City in Vietnam, then Lagos, Nigeria, before finally arriving in New York City, where he finally gets his hands on the Heineken Star Bottle. Like the new Star Bottle, he has made an impression all over the world.
The spot was created by Wieden+Kennedy New York and directed by award-winning Director Rupert Sanders.  The television spot will be launched with a 90 second version and will subsequently be seen in 60 and 30 second formats. 
 
The new Star Bottle design, represents a more modern take on the brand’s iconic green bottle, featuring the same legendary taste that reinforces the brand’s upscale status. The taller, sleeker and modern Star Bottle is currently available in 170 markets around the world and is being rolled-out nationally in the US.
 
The “Arrive Big” campaign will also be reinforced with out-of-home and retail elements that further celebrate the arrival of Star Bottle, and will be amplified by PR and digital extensions providing supporting content. As a part of this platform, Heineken will give one lucky consumer the opportunity to tell their story and make a big arrival of their own. Additional details on the “Arrive Big” campaign will be released in late March. 
 
CLIENT Heineken 
PROJECT NAME Star Bottle Launch 
SYNOPSIS OF SPOT “Déjà Vu” follows the story of a man traveling the world, visiting bars and clubs of Ho Chi Minh City in Vietnam, then Lagos, Nigeria, before finally arriving in New York City, where he finally gets his hands on the Heineken Star Bottle. Like the new Star Bottle, he has made an impression all over the world.
FORMAT 90 TVC
CLIENT CONTACT Colin Westcott-Pitt
LAUNCH DATE 3/8/13
DURATION OF CAMPAIGN 4 months
 
W+K NEW YORK
Executive Creative Directors Ian Reichenthal and Scott Vitrone
Creative Directors Matt Even and Noah Phillips
Copywriter Noah Phillips
Art Director Matt Even
Head of Content Production Lora Schulson
Executive Producer Nick Setounski
Assistant Producer Kristen Johnson
Brand Strategist Lee Sunga
Account Team Patrick Cahill, Samantha Wagner
Project Manager Amanda Nelson
Business Affairs Director Sara Jagielski
Business Affairs Manager Quentin Perry
Broadcast Traffic Supervisor Sonia Bisono
 
PRODUCTION
Production Company MJZ
Director Rupert Sanders
President David Zander
Executive Producer Kate Leahy
Producer Laurie Boccaccio
Director of Photography Jess Hall
 
 
 
EDITORIAL 
Editorial Company Work Editorial
Editor Neil Smith
Editorial Assistant Healy Snow, Hayley Mann
Executive Producer Erica Thompson
 
VFX
VFX Company The Mill, Los Angeles
Executive Producer Sue Troyanglori
Producer Enca Kaul
Production Coordinator Benjamin Sposato
Shoot Supervisor Glyn Tebutt
2D Lead Artists Glyn Tebutt and Gareth Parr
2D Artist Nathan Hurlburt
2D Assistant Robert Murdock
 
TELECINE
Telecine Company MPC, Los Angeles
Colorist Mark Gethin
Colorist assistant Derek Hansen
Telecine Producer Amanda Ornelas
 
MIX
Mix Company Heard City
Mixer Phil Loeb, Eric Warzecha
Executive Producer Gloria Pitagorsky
Producer Sasha Awn
 
MUSIC 
Song "Dance Music 1",  from "Hare Rama Hare Krishna" (1971)
Artist Rahul Dev Burman (RD Burman)
 
GRAPHIC AND TITLES
Graphics Company Joint, New York
Motion Graphics Director Yui Uchida
Assistant Editor Eric Schoenbrunn
Senior Producer Michelle Carman
Producer Lara Gallagher
 
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lbbonline.com, Fri, 08 Mar 2013 16:32:10 GMT