Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Heineken Apponts JWT Amsterdam as Global AOR for Sol



Agency will develop the new assets for the Sol Brand internationally

Heineken Apponts JWT Amsterdam as Global AOR for Sol
Heineken as awarded the global advertising business for Sol to J. Walter Thompson Amsterdam. After a short and non-traditional pitch involving three international agencies, Heineken selected J. Walter Thompson Amsterdam as its global partner to develop the new assets for the Sol Brand internationally.

Sol, the original Mexican beer born in 1899, is one of Heineken’s fastest growing beer brands outside its home region. To capitalise on its increasing popularity, Sol was looking for a new communication partner to help to rediscover its rich roots and bring that to the forefront of communication.

Alewijn Dekker, Deputy MD, J. Walter Thompson Amsterdam said, "Sol has been living a little bit in the shade for some time. So we are thrilled to help build the brand towards fulfilling its true potential now".

Alessandro Manunta, Portfolio Development Manager, Sol stated, "We have chosen J. Walter Thompson Amsterdam not only because we think they have the right strategic mindset but also because their eagerness to succeed matches our ambitious growth plans on the brand". 

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Wunderman Thompson Europe, Tue, 03 Jul 2018 13:12:40 GMT