Heineken today announces the appointment of Bram Westenbrink as senior director global Heineken brand, effective June 1st. Reporting to chief commercial officer Jan-Derck van Karnebeek, his remit is to build on the strong foundation laid by predecessor Gianluca Di Tondo, and focus on driving further Heineken growth and profitability around the globe.
Since March 2017, Westenbrink has been working as vice president, marketing for Heineken Brazil. During his time in Brazil, he developed a bespoke portfolio strategy for 16 brands, as well as building a completely new marketing team. With his team, he accelerated growth, making Brazil the Heineken brand’s fastest growing and largest operating company. Westenbrink also in-sourced a digital media hub, which continues to deliver enhanced media efficiency and effectiveness.
A Dutch national, Westenbrink began his career at Heineken NV in 2003 as trainee for Heineken Netherlands. After various sales and marketing roles in the Dutch OpCo, he was appointed as marketing director Heineken Hungary in 2010 and subsequently returned to Heineken Netherlands as director marketing in 2013. Under his leadership he brought the main lager brands Heineken, Amstel and Brand back to growth and significantly accelerated the innovation agenda.