Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Heineken Appoints Cloudfactory as Lead Global Creative Partner for Strongbow Apple Ciders

Hires, Wins & Business 310 Add to collection

The world's leading cider brand hopes to expand into new markets with new global campaign

Heineken Appoints Cloudfactory as Lead Global Creative Partner for Strongbow Apple Ciders

Heineken has appointed Amsterdam-based creative studio Cloudfactory as lead global creative partner for its Strongbow Apple Ciders brand. The appointment is effective immediately. 

Strongbow Apple Ciders is the world's leading cider brand, with a 15 percent share of the global market. In 2015 it launched in 12 new countries, and is currently locally produced in six. Cloudfactory will help develop a new global communications campaign for the brand as it continues to expand into new markets around the world. The campaign will launch in spring 2016.

Jiri Rakosnik, Global Marketing Manager for Strongbow Apple Ciders, comments; “Cider is a fast-growing business within Heineken. We have the opportunity to enter new markets, as well as to develop innovations in existing markets. Cloudfactory brings an alternative communications perspective - an approach based on leading by example, and demonstrating that inspirational creative ideas can drive a social purpose movement that causes our target audience to take action.” 

Jessica Kersten, Creative Partner at Cloudfactory added, “The Strongbow Apple Ciders team has offered Cloudfactory a fantastic opportunity to co-create a new kind of campaign. We collectively believe our approach will enable us to show that the brand inspires consumers by actions rather than words.” 


view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Cloudfactory, Mon, 01 Feb 2016 16:47:56 GMT