Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Heimat's Hornbach Hammer Wins Grand Prix at ADC*E Awards 2014

Awards and Events 0 Add to collection

All awarded works to be published in ADC*E Awards digital book

Heimat's Hornbach Hammer Wins Grand Prix at ADC*E Awards 2014

This years’ ADCE Grand Prix went to the campaign “The Hornbach Hammer” from German agency Heimat Berlin. The jury, made up of 47 creatives from 15 countries across Europe, met at the Disseny Hub Building in Barcelona on Thursday, 6 November.

'The Hornbach Hammer' campaign was created by Heimat for DIY superstores Hornbach. The DIY superstores chain Hornbach do not just sell products, they supply passion for their customer's DIY projects. To manifest this, Hornbach forged that passion for DIY into a product, a tool that's mandatory for every DIYer, the symbol of DIY: a hammer. A hammer created in a way that only Hornbach could do it. The campaign represents the journey of the hammer, how it became a symbol, as well as the hype that followed. 


view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: DIY, Retail and Restaurants

lbbonline.com, Mon, 10 Nov 2014 12:35:57 GMT