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Heidi Klum Teams Up with Party City for Halloween Contest Challenge

Creative 0 Add to collection

The campaign was made to celebrate the launch of their new brand positioning

Heidi Klum Teams Up with Party City for Halloween Contest Challenge
Halloween is just 46 days away!  And for the first time ever, Party City is teaming up with Television Host and Queen of Halloween Heidi Klum to celebrate! We are running a contest where 2 lucky people will win an all-expense paid trip to Heidi’s party for Halloween this year and be outfitted by Party City.

It's an exciting day for Party City as they celebrate the launch of their 2017 Halloween ad campaign and new brand positioning. Earlier this year as its new AOR, Hill Holliday helped Party City re-think its media approach, uncover meaningful consumer insights and develop a unifying brand platform, “Oh, it’s on.” This new campaign and brand platform are just the beginning of an exciting evolution of the Party City brand.
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Advertiser: Party City

Creative Agency

Account Executive: Sam Dwyer, Abby Pender

Agency Manager: Paul Shannon, Caitlan Williams (agency production)

Agency Production: Dan Yurko, Whitney Bogosian, Emily Norrell

Art Director: Alyssa Fishman, Raphaela Putz

Art Directors: Duda Bosnic, Bobby Pfeiffenberger, Kelly Nichols

Copywriter: Amanda Roberts Becky Brinkerhof

Copywriters: Julia Waicberg, Jerry Roach, Jeff Baxter

Creative Agency: Hill Holliday

Designer: Sabrina Johnson

Digital Strategy: Mike Proulx, Laura Kopp, Amanda Cuoco, Scarlett O'Sullivan

Director of Production: Kaitlyn Blanchette, Jennifer Villone

Planner: Lesley Bielby, Stephen McVerry, Holly Gross

Media Planner: Trilia

Media Planners: Guy Rancourt Lauren Paradis Emily Duggan Jacqueline Kelin

Media Strategy: Cindy Stockwell Catherine Marciano Rebecca Lehman

Producer: James Machado Mitesh Motwani Guy Rancourt Lauren Paradis (Media), Wed, 20 Sep 2017 10:45:35 GMT