Creative in association withGear Seven

HECHO EN 72 Flies High With New Campaign for Flybrix Drones

Advertising Agency
New York, USA
72andsunny's production studio creates a fun and emotive ad entitled 'The Wrong Brothers'

HECHO EN 72, a production studio and maker lab located within 72andSunny, has announced its first direct client and released its first work with rebuildable, DIY-drone startup, Flybrix.

The relationship is a first for both Flybrix and HECHO EN 72, with the maker lab receiving a revenue share of the profits from launch, through the holiday season, and to the end of the year. The San Francisco startup sells Do-It-Yourself kits that make rebuildable, crash-friendly drones using LEGO bricks. The kits are complete, and don’t require extra tools or supplies. Flybrix initially approached HECHO EN 72 to create a product demo video for its launch. True to its name and its maker ethos, HECHO EN 72 experimented with the Flybrix product, building 23 models in 48 hours, and ultimately became a social content engine for the company, producing social images, GIFs, and shorts to be used on Flybrix’s Facebook, Twitter and its website, in addition to producing a product film titled “The Wrong Brothers.”

Inspired by HECHO EN 72 employees’ own introduction and experience with Flybrix, “The Wrong Brothers” moves beyond a typical product demo video by featuring a story of two friends who toy with a Flybrix kit, showing the iterative process of creativity.

“Making at the speed of culture is not only part of our name, but it’s at the core of everything we do at HECHO EN 72,” said Jenny Campbell, Managing Director of HECHO EN 72. “Partnering with Flybrix was especially exciting for us because the brand, and its product, inherently share our passion for creation and experimentation. Aside from sharing our love for play, Flybrix also embraced our collaborative workflow, and we’re proud to call them our first partner.”

“Flybrix fuels creativity, by allowing users to learn about drones though the build, fly, crash, and rebuild,” said Holly Kasun, Co-Founder of Flybrix. “We believe that there’s a maker in all of us and HECHO EN 72 was a content partner that embodied that, diving head first into the project and continually asking ‘What if?’ This fearlessness is something we embrace both in our company and with our product, and we’re proud to partner with HECHO EN 72 at such an exciting time for us.”

Flybrix offers a basic kit that works with an app for $189, and a deluxe product for with a hand-held controller for $249. Both kits are designed for kids 14 and up, and are hundreds of dollars cheaper than most DIY drone kits in the market. Flybrix are now available for purchase online.

"We believe ‘The Wrong Brothers’ video HECHO EN 72 produced for us was the lynchpin of our launch success,” said Holly Kasun, Co-Founder of Flybrix. “It challenged the approach of many tech startups in terms of 'the recipe' for a demo video. The return on the strong creative work is incalculable."  

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