Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Hebrew University Creates the World's Largest (and Hardest) Jigsaw Puzzle Billboard

Creative 0 Add to collection

Gefen Team brings a fresh take on the Hebrew University of Jerusalem’s TOUGH, BUT THE BEST campaign

Hebrew University Creates the World's Largest (and Hardest) Jigsaw Puzzle Billboard

A new billboard covering the side of the tallest building overlooking Ayalon- Israel’s busiest road - has brought a new, fresh take on the Hebrew University of Jerusalem’s TOUGH, BUT THE BEST campaign. Putting the emphasis on the word ‘tough’, the billboard itself is made out of 2 metre tall jigsaw puzzle pieces, thus creating the world’s largest and hardest jigsaw billboard.

After the past success with a billboard that functioned as a climbing wall, the Hebrew University was looking for an original way in which they could tell everyone about their open campus day. They turned to creative agency, Gefen Team, who came up with the idea of an enormous jigsaw puzzle which will be put together on the side of a 14 story high building, in front of thousands of Israeli drivers.

The pieces were glued to the wall by a team of professional climbers, rappelling down from the roof. Due to the size of the pieces, they had to be carried down one by one.

The campaign proved successful and drove thousands of potential students to take part in the University’s open campus day.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Hebrew University of Jerusalem

Creative Agency

Creative Agency: Gefen Team

Categories: Education, Corporate, Social and PSAs

lbbonline.com, Tue, 21 Mar 2017 10:20:39 GMT