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Heaven Hill Taps Method1 as Agency of Record for Lunazul Tequila

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Assignment expands Method1’s relationship with Heaven Hill Brands and includes digital marketing, media planning and buying, social and programming work across the Lunazul portfolio of tequilas

Heaven Hill Taps Method1 as Agency of Record for Lunazul Tequila

Method1 has been named agency of record for Lunazul Tequila following a competitive review.

The assignment expands Method1’s relationship with Heaven Hill Brands and includes digital marketing, media planning and buying, social and programming work across the Lunazul portfolio of tequilas. Billings on the assignment were not disclosed.

A nationally distributed brand, Lunazul was founded by Francisco Beckmann, a seventh generation descendent of the Cuervo-Beckmann family, the oldest dynasty of tequila producers. Beckmann founded the Tierra de Agaves estate in 2004 on a mission to create the world's finest, 100% agave tequila at an approachable price point. Lunazul is currently available in several types including Blanco, Reposado, Anejo, Primero Cristalino and El Humoso. 

Lunazul is the first new account win for Method1 since being launched as a standalone business by XenoPsi last month.

“We are delighted to deepen our relationship with Heaven Hill and look forward to contributing to the continued success of the Lunazul brand,” said Paul Nelson, managing director for Method1 who joined the company in April from Arnold Worldwide. “Winning the business after a review is a testament to the Method1 team and our model, which puts behavioural science at the heart of all the work we create for our clients’ brands.”

“Lunazul tequila is a brand that is steeped in rich tradition and heritage,” said MaryCrae Brotzge, senior brand manager at Heaven Hill. “We needed a new marketing partner to help drive our next phase of growth in a very competitive category.  The Method1 team and their approach fit that bill and we are so excited to be working with them.”

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Categories: Alcoholic Beverages, Spirits

The Marketing Standard, Fri, 10 Jun 2022 16:10:04 GMT